Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business



Good, clean fun: put ya ecomagination to the test

It's cool to be green these days. GE is the latest corporate to join in the fun and games, pledging $10 million to find, fund and bring to market breakthrough New Zealand and Australian ideas for reducing our carbon ... More …


Snow day out with BMW and Mini

I find driving to the supermarket stressful enough, so I wasn't quite sure what to expect of the BMW Alpine challenge, where its X range gets an airing on snow and ice in the Southern Alps. More …




A sweet solution for festival feet

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Outdoor festivals are a bit of crapshoot. The weather might cooperate and put on its best face, or rainstorms could turn an entire venue into a muddy cesspool. Talk about a fashion riddle – particularly when it comes to footwear. More …


Fancy a lick of fresh Karen Walker paint?

Just as clothing collections are launched to give consumers fresh ideas, so too are fashion paint collections. Building on the success of the last Karen Walker collection, the partnership between our most famous designer and Resene continues with a trendy ... More …






How to keep safe in the cloud

Naysayers say recent breaches of cloud services spell the end of it all. But often, it's the people that are the problem. More …