Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business


Auckland Zoo tops at landscaping awards

Auckland Zoo’s curator of horticulture, Hugo Baynes, has won Landscaping New Zealand’s supreme award in the 2012 Landscapes of Distinction Awards for the NZ precinct, Te Wao Nui – the zoo’s largest ever project. More …


The Art of War gets a graphic makeover

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A couple of millennia ago, Chinese general Sun Tzu penned The Art of War, which went on to become a benchmark in books on strategic thinking. Now writer Kelly Roman and illustrator Michael DeWeese have envisioned it as a slick ... More …



Call to arms’ for agri-food sector

An independent report on the future of New Zealand’s agri-food sector is calling for a joint approach from industry and government to drive the activities needed to treble the value of exports by the sector by 2025. More …



Pacific Fibre out – time for government to step in?

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Now that Pacific Fibre has called it quits on its plan to challenge the Telecom-owned Southern Cross monopoly by building a second high-speed cable connecting New Zealand to the US, is it time the government stepped in? More …



From brown to bold, L&P chases youth market gold

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As the seventh most trusted brand in New Zealand, with a bunch of classic ads under its belt and more than 184,000 Facebook likes, L&P enjoys a safe spot in our collective hearts. But sales were simply not ... More …




Endemic World dials up mint prints

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Online design store Endemic World hit the market back in 2007, quickly cementing its place as the home of cool, clever and creative New Zealand design. And last month it relaunched with a refined strategy, unveiling a new and specific ... More …


Gibson Group dishes on runaway success The Wall

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Kiwi company Gibson Group sees itself not as a technology company, but a group of storytellers that use technology in innovative ways. The Wall in Copenhagen – a 12m outdoor touch screen that enables users to explore the neighbourhood virtually – is ... More …