Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business



Who gives a crap? Toilet paper that builds toilets

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Our favourite crowdfunding campaign this week has got to be Who Gives A Crap, the brainchild of some Aussies out to bring a new brand of toilet paper to the market that uses 50 percent of its profits to build ... More …



Tea snobs of the world, unite

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If you’re not serving Nescafe, you shouldn’t be serving tea bags. Show me your tea leaves and I’ll show you my cash. More …




3D alphabet embodies simplicity at its best

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Spanish graphic design company Lo Siento is behind this clever 3D alphabet, in which the individual letters are constructed from white card stock in order to be readable from multiple perspectives. More …



Centup: put your money where your mouse is

It's easy enough to hit 'like' on a post or tweet out a link to a story – but clicktivism, or slacktivism, as some have dubbed it, is a far cry from a cold hard cash donation or a more ... More …


Air NZ revamp embraces the dark side

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Air New Zealand is going black for good, with its fleet set to sport a new livery from next year that was created in collaboration with leading Kiwi typeface designer Kris Sowersby and Designworks. More …


NZ’s most trusted brand revealed

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Porirua chocolate maker Whittaker’s has been voted New Zealand’s most trusted brand in the annual Reader’s Digest Most Trusted Survey, revealed in the August issue of Reader’s Digest New Zealand. More …




New photography book draws on the power of Flickr

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New Zealand Geographic has a pretty active photographic community going on Flickr, and leveraged this to produce a printed book in the first known instance in New Zealand publishing of a book being compiled from content produced and curated entirely ... More …