Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business


Ford syncs up with Kiwi drivers

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After the flurry of automotive innovation, which followed the banning of mobile phone use in vehicles, voice command technology is no longer groundbreaking. It’s a footnote, rather than a selling point, in the hyper competitive auto industry. More …


Paper good enough to eat

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A few chocolate lovers have decided to turn something else usually deemed inedible into something much more enticing by screenprinting Whittaker's chocolate designs onto wafer paper. More …



Institute of Building honours one of its own

Christchurch project specialist, Steven van der Pol of Arrow International, has been awarded The New Zealand Institute of Building Medal for his contributions to the industry. More …


Fast Four fast-tracks US telly for Kiwi screens

It's a fact of life in New Zealand that we have to wait a bit longer for our movies and TV shows than other markets, and to try and remedy this national sense of FOMO (and perhaps limit the ... More …







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Furniture design

Shiver me timbers: edgy industrial pieces for your home

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Does industrial furniture make your heart skip a beat? What about recycled timber and sustainably-managed macrocarpa and pine? Then you'll love Primary, a new Auckland brand specialising in bespoke furniture for the home. More …


From Mountain Buggy to LeisurePod

Mountain Buggy founder Allan Croad is back with the LeisurePod, an all-in-one trailer solution for transport, storage and even camping. More …