Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business


Are you listening to millennials and gen C?

Your company won't survive if it doesn't communicate with millennials and 'gen C' in a way that puts power in their hands, or if you're still blaming poor business performance on the GFC, says Geraldine McBride. More …


Stolen Rum shows some couch love

In keeping with some of its past subversive marketing efforts, Stolen Rum recently ran a unique giveaway in Miami, Sydney and Dunedin involving the venerable couch. More …



Innovation Heroes: David Darling

A bunch of top Kiwi brains are taking to the road for the Innovation Heroes tour - think wine, canapés and inspiring stories straight from the horse's mouth. Today we meet David Darling. More …






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Technology

The Wrap: 30 April

In this week's Wrap we find an extremely chunky smartwatch (er, 'wrist communicator'), a dissection of the Oculus Rift, an app for tattling on energy abusers and a machine that sucks algae to generate power. More …



My Flat Pack gets a digital revamp

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My Flat Pack have updated their website just in time for the release of the PS 2014 range from Ikea. The new site features a beautiful image carousel as well as many other new features. More …