Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business


Banishing the shame around business failure

In the past we’d write somebody off for having tried, and been not successful in a new business venture – these days we’re much more inclined to encourage them to dust themselves off, and get on with something else. More …


Horrible bosses: five of the worst breeds to work for

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You remember that feeling in your stomach from school days but you never expected it as an adult: Sunday night, holidays over, back to work – ugh! Of course, it’s not the work that’s the problem, it’s your ... More …




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Advertising

Ten on the Fly: searching for the ‘holy crap’ factor

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Creative agency Fly turns 10 next year and to mark the milestone, has brought founder Shane Hansen back into the fold to give the brand a bit of a facelift. Creative director Johnson McKay elaborates on the shift and reflects ... More …




Invivo adds a dose of reality to winespeak

Taking the mick out of ridiculous winespeak is a hugely enjoyable pastime enjoyed by many cynical New Zealanders and it was taken to glorious new heights in last year's DB Export Dry campaign 'The Wine is Over'. Now Invivo ... More …


Revealed: our Design the Wine winner!

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Recently we asked Idealog readers for ideas for our Design the Wine competition, with the winning creative idea going on the bottle of our new Pinot Noir. Idealog’s been hunting around for a label that encompasses some fine design ... More …


Be Employed envisions equal opportunities for all

Social change enterprise Be Accessible has launched a new initiative in the form of Be Employed, which hopes to tackle an ugly truth - more than 60 percent of New Zealanders with a disability are unemployed, about 10 times the national ... More …




Coffee Club directors talk branding and franchising

It's been eight years since Andy Lucas and Brad Jacobs brought Australian franchise The Coffee Club to our shores, and next year they'll open their 50th cafe. So what pearls of wisdom have they picked up, and what ... More …