Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business

Target your message, just don’t get creepy


Kiwi marketers have a chance to efficiently target their marketing across an array of screens consumers now use to access media. But that doesn't mean they should get all creepy about it, an expert panel says. More …

Cool kicks for a good cause

A group of top local artists - including names like Otis Frizzell, Billy Apple and Component - have put their unique designs on plain white Nike sneakers for a good cause. More …

The Wrap: 28 August

What makes the Wrap this week? Universities have the chance to show their best side on LinkedIn, Ben Affleck makes some people's shortlist to replace Steve Ballmer at Microsoft, and there's some movie trailer goodness, Lego styles. More …


Review: Validation Board


Think your startup idea will let you retire at 40? Validation Board is one way to find out. It’s a free tool from Lean Startup Machine, the outfit that lays on workshops in different countries to help entrepreneurs ‘fail ... More …


Kickstarter seems set for Kiwi launch

Crowdfunding site Kickstarter has put up a web page saying it will be open for projects from New Zealand and Australia "in the very near future". More …