Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business


Stories of innovation: The referee’s whistle

Before referees had whistles they were forced to yell loudly or boisterously wave a handerkerchief about to get a player's attention. Now, thanks to Joseph Hudson, the shrill of a whistle makes most athletes stop dead in their tracks ... More …


The five Ps of marketing

Product, placement, price and promotion – we get taught in week one at uni that these are the four P’s of marketing. However, as the challenges of reaching consumers with our messages increase, a new P should be added to ... More …




Tim Williams: Japan’s Internet Pioneer

Kiwi IT-millionaire Tim Williams was the first foreigner to list a company on the Japanese stock exchange – a wild ride that taught him business and gave him a lifelong bent to jump into unfamiliar industry. We interviewed him in a ... More …


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Win

Win! A copy of Bizarre Bras!

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We have three copies of Bizarre Bras to give away, a hardback collection of some of the weirdest and most wonderful bras from recent years of World of WearableArt. More …