Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business




Evolving more crop per drop

Irrigation has always been vital to agriculture, but access to water, and ways to maximise its effectiveness, have changed over the years. Landcare Research soil scientist Dr Carolyn Hedley charts an irrigation evolution. More …


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Review

Review: Sony Xperia Z

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The Sony Xperia Z mixes beautiful design on the outside with powerful electronic gadgetry on the inside. The phone gives Samsung a run for its money in the Android market and asks Apple the awkward question: "when are you gonna ... More …





All Good and ethically superior to boot

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All Good Organics enjoyed a stonking big win today as the first (and only) New Zealand company to be named one of the world's most ethical companies by New York's Ethisphere Institute. More …


Inside: Custard Square Gaming

Chris Bulman, studio director of Auckland-based game development shop Custard Square, talks to Idealog about the New Zealand game industry, the development of niche gaming titles, and how soccer moms keep his business afloat. More …





Marketing with a conscience

In addition to the usual suspects of ‘market share’, ‘customer retention’ and ‘campaign ROI’, warm-and-fuzzies such as as ‘lives changed’, ‘worthwhile causes supported’ or ‘communities improved’ were cited at the Marketing Association's first ‘Not-For-Profit’ event last week. More …


Lifehack: tackling youth mental health head on

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Wanted: young thinkers, doers and change makers with the creative, digital and business chops and the drive to help tackle youth mental health issues head on through government-funded Lifehack. More …