Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business

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Opinion

China is not an Asian strategy

If every Chinese citizen purchased just one pair of NZ wool socks we would be right’ is a genuine quote I have heard more than once from those in the industry. More …


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Advertising

The importance of creativity in advertising

How effective is creativity in advertising? If you want to provoke a heated debate between marketing and advertising types asking this question is one way to get the feathers flying. For some, creativity is critical if you want to differentiate ... More …






Calling all Moleskine fanboys and girls

A Kickstarter campaign is currently seeking backers to create MOLEHOUSE frames – an elegant solution for artists to display the process sketches in their Moleskine notebooks. More …



Creative HQ gets new chief

Wellington-based incubator Creative HQ has brought on board entrepreneur and investor Stefan Korn to lead its startup mission. More …



TEDxAuckland speaker Richard Faull’s Brain Bank

TEDxAuckland speaker Richard Faull's research group provided the first evidence that the diseased human brain can repair itself by the generation of new brain cells. As a medical student he was told that was impossible. More …


Under the Radar’s founder DIYs iOS app

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Taken aback by the costly quotes he received for a bespoke iPhone app, Under the Radar's founder Daryl Fincham went and bought some how-to books and developed one on his own. More …


App review: IFTTT

It's no hyperbole to say IFTTT has saved the world on multiple occasions from assured destruction ... well perhaps it's a slight hyperbole, but this deceptively simple productivity service has become integral to my digital universe – and without it ... More …


Sealy seeks dream job candidate

Most people can think of a lot of things they’d rather do than hear people talk about how good their night sleep was, but bed manufacturers Sealy Posturepedic want exactly that. And they’re willing to pay handsomely for ... More …


The Wrap: 24 July

The death of Google Reader explained, Apple makes it rain, Flipboard ventures onto the web, and the inspiring story of art in the face of age ... More …