Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business

Post illustration Accounting

Tax is creative ... but only in New Zealand

by Jek Tan

While most people agree, there’s nothing more boring than tax - in New Zealand, at least, tax is actually quite creative. more...

Post illustration Advertising

Case study: The power of addressed mail

by NZ Post

The success of integrated campaigns is well documented. Less well-known is just how well the evidence stacks up on the bottom line for addressed mail. more...

Post illustration Innovation

Telco or transformer? Vodafone’s new weapon

by Vodafone

Innovation means different things in different situations, from helping companies make more money here, to helping save lives in Africa. Leveraging its global networks, Vodafone Global Enterprise Limited has created the Enterprise Innovation programme, which engages businesses and organisations all over the world to see what sort of innovation can help them – and then makes it happen. more...

Post illustration Life & career

The Idealog Guide to Leadership

by Andy Kenworthy

Leadership is a vital ingredient for business success. So how do you go about getting more of the right stuff? more...

Post illustration Legal

Are your patents worth it?

by Paul Adams

Excuse me - are you using that patent? Three simple questions you should ask to determine if your patents are worth it. more...

Post illustration Miscellaneous

Case study: Leading from the middle

by Lynda Brendish

There’s a whole sector of Kiwi businesses quietly keeping our economy ticking over while the limelight focuses squarely on SMEs and multinationals. With all the value mid-market business adds to the country, it’s about time we started paying a little more attention. more...

Post illustration Legal

Case study: Adriano Zumbo's sweet success

by Deirdre Coleman

Building a business and protecting your reputation is a lot like assembling a croquembouche – one slip-up and it can all get very messy. more...

Post illustration Advertising

Case study: Leveraging social radio

by Radio Bureau

Radio is the original social medium, and with the explosion of digital social media it’s been just as successful at gathering communities of fans around it in the online world as it has offline. Real opportunity exists for brands looking to leverage these audiences and connect in meaningful ways. more...

Post illustration Advertising

Case study: The power of TV advertising

by TVNZ

With television viewership strong and on-demand viewing growing at light speed, smart marketers are leveraging their brands across these video mediums to drive effectiveness and results. more...

Post illustration Legal

Case study: How Whittaker's safeguards its good name

by Deirdre Coleman

Whittaker's, a household name in pure indulgence, is taking its products to chocolate-lovers around the world – but it’s also taking care to safeguard its solid reputation. more...

Post illustration Innovation

Case study: Improving digital literacy at AUT

by Deirdre Coleman

An initiative originally put in place to enhance the teaching of te reo Maori has improved digital literacy across the board at AUT University. more...

Post illustration Human resources

Case study: Diversity breeds creativity at MediaWorks

by MediaWorks

After seven years, MediaWorks Interactive prides itself on the skills and diversity of its team, but finds its greatest asset is its unity. more...

Post illustration Marketing

From Aotearoa to Paris: Federation is all grown up

by Federation

Radical consumer change is underway – that much is clear from the recent World Retail Congress held in Paris. Federation’s Sharon Henderson distills her thoughts on the change strategies being adopted by the world’s retail leaders in attendance and reflects on how change drives the New Zealand-owned agency she co-founded five years ago. more...

Post illustration Innovation

Case study: MethMinder and the rise of M2M

by Vodafone

A Kiwi company, with the help of Vodafone, has come up with a way for landlords to monitor the manufacturing of methamphetamine – from a distance. more...

Post illustration Miscellaneous

Case study: NZTRI is going places

by Deirdre Coleman

New Zealand is well positioned to teach other nations a thing or two about the world’s largest industry, tourism. more...

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