Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business

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Case study: The power of addressed mail

by NZ Post

The success of integrated campaigns is well documented. Less well-known is just how well the evidence stacks up on the bottom line for addressed mail. more...

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Case study: Leveraging social radio

by Radio Bureau

Radio is the original social medium, and with the explosion of digital social media it’s been just as successful at gathering communities of fans around it in the online world as it has offline. Real opportunity exists for brands looking to leverage these audiences and connect in meaningful ways. more...

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Case study: The power of TV advertising

by TVNZ

With television viewership strong and on-demand viewing growing at light speed, smart marketers are leveraging their brands across these video mediums to drive effectiveness and results. more...

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Case study: What you need to know about magazine advertising today

by Idealog

Magazines have always provided an emotional and immersive experience for readers, creating opportunities for brands to reach engaged audiences. Now new research from Nielsen and FIPP delivers the data to prove it. more...

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Case study: Nespresso’s big build

by Boston Digital

Nespresso needed an eye-catching campaign to promote its official sponsorship of the America’s Cup, but the oversize nature of the billboard and its landmark location posed logistical challenges for the install. Boston Digital wrapped it up. more...

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Case study: Epic thinking with Boston Digital

by Boston Digital

For the release of the 3D animated adventure Epic, 20th Century Fox New Zealand wanted to take Kiwi kids and their parents along on the adventure. Fox called in Boston Digital to put together an experience that was a little bit epic in its own right. more...

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Case study: Size matters

by Boston Digital

When it comes to major billboards and outdoor campaigns the big boys call on Boston Digital. As preferred supplier to APN Outdoor and iSite, when it comes to sticking things up and wrapping things up - from the smallest to the largest - Boston Digital have the vision, skills, materials and capacity covered. more...

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Case study: Advertising's new frontier

by Ngage Media

A tipping point is about to be reached in adoption of digital signage, according to local company Ngage Media, as the technology becomes more capable and affordable and consumers start looking for interaction with advertisers. more...

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Case study: A powerful marriage of credibility and innovation

by FairFax Media

With a rich history in newspapers combined with the country's top news and information site stuff.co.nz and boasting New Zealand's largest newsroom by far, leading integrated media company Fairfax Media is in the sweet spot when it comes to marrying the credibility and trust of print media with digital innovation. more...

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Case study: Reaching the masses through outdoor advertising

by Adshel

By adapting its offering to specific client demands, Adshel achieved significant results in brand awareness and consumer purchasing habits for Progressive Enterprises more...

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Case study: How radio uses digital channels to win share

by Radio Bureau

Radio’s always been interactive and now radio content mimics the way consumers interact online, smoothly driving people between different platforms. more...

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Case study: Heralding changes in advertising

by The Herald

New Zealand’s largest newspaper is innovating for both readers and advertisers. more...

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Case study: Local focus, global results

by Buchanan Group

Sometimes TV ads are just too clever for their own good. We love an ad for its humour, sex appeal or amazing CGI but don’t always remember the product. more...

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Case study: Advertising's digital disruption – keep up or fall behind

by Electric Art

The world wide web is getting bigger by the day, and it’s the perfect place for advertisers to seek new opportunities. more...

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Case study: Farewell to the wretched excesses of TV advertising

by TVLowCost

As an advertiser, the ‘promised land’ has always been TV. more...

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