Business Plan :: Idealog :: the magazine and website of New Zealand creative business, ideas and innovation

Advertising

Case study: Advertising's new frontier

by Ngage Media

A tipping point is about to be reached in adoption of digital signage, according to local company Ngage Media, as the technology becomes more capable and affordable and consumers start looking for interaction with advertisers. more...

Advertising

Case study: A powerful marriage of credibility and innovation

by FairFax Media

With a rich history in newspapers combined with the country's top news and information site stuff.co.nz and boasting New Zealand's largest newsroom by far, leading integrated media company Fairfax Media is in the sweet spot when it comes to marrying the credibility and trust of print media with digital innovation. more...

Advertising

Case study: Raching the masses through outdoor advertising

by Adshel

By adapting its offering to specific client demands, Adshel achieved significant results in brand awareness and consumer purchasing habits for Progressive Enterprises more...

Advertising

Case study: How radio uses digital channels to win share

by Radio Bureau

Radio’s always been interactive and now radio content mimics the way consumers interact online, smoothly driving people between different platforms. more...

Advertising

Case study: Heralding changes in advertising

by The Herald

New Zealand’s largest newspaper is innovating for both readers and advertisers. more...

Advertising

Case study: Local focus, global results

by Buchanan Group

Sometimes TV ads are just too clever for their own good. We love an ad for its humour, sex appeal or amazing CGI but don’t always remember the product. more...

Advertising

Case study: Advertising's digital disruption – keep up or fall behind

by Electric Art

The world wide web is getting bigger by the day, and it’s the perfect place for advertisers to seek new opportunities. more...

Advertising

Case study: Farewell to the wretched excesses of TV advertising

by TVLowCost

As an advertiser, the ‘promised land’ has always been TV. more...

Advertising

Case study: Running With Scissors redefining advertising

by Running with Scissors

Creativity isn’t as simple as artfully worded prose, carefully directed pictures or a beautifully shot TVC. more...

Advertising

Case study: Zephyr's sizzling success

by Zephyr

Take Zephyr’s three senior partners and you’ll discover over 60 years’ experience, nigh on 80 awards, nine kids, a fondness for sausages and a partnership with clients more akin to family more...