Business Plan :: Idealog :: the magazine and website of New Zealand creative business, ideas and innovation

Design

How to design a great business card

by Idealog

Use the principles of design and psychology to create a winning business card. more...

Design

Case study: Customer experience by design

by Andy Kenworthy

How can design differentiate you in a commodity market? National Australia Bank asked DNA and Warren and Mahoney to redefine customer experience. more...

Design

Three simple ingredients for outstanding mobile experience design

by Kris Nygren

It is oh-so-easy to build and launch a mobile app but it is not nearly as easy to design a great mobile customer experience. more...

Design

How to make QR codes work for you

by Keren Sim

QR codes are starting to pop up everywhere, and New Zealand is beginning to catch onto this trend. But to make QR codes work successfully for your business, there are a few things you should know. more...

Design

The key to designing a mobile app strategy

by Sulabh Sharma

In an increasingly crowded, competitive mobile app market, it has never been more important for businesses to have a mobile application strategy that will make them stand out from the pack. more...

Design

Mobile sites vs mobile apps

by Idealog

Mobile site or native mobile app? That is the question – and the answer depends on several factors. more...

Design

Case study: Designs on a better world

by Deirdre Coleman

It might be the newest kid on the block at AUT University’s School of Art and Design, but Andrew Withell and Dr Stephen Reay have big aspirations for their product design programme. more...