Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business


Robot man Martin Horspool

Martin Horspool has made a name for himself crafting objects d'art that are a mish-mash of 50s and 60s machines and appliances – notably, robots. More …

Country’s favourite little white paper dress up for auction

Apparently you just couldn't get enough of those toilet paper dresses. Well, good news: After winning the title of New Zealand’s favourite little white paper dress, Kapi Fonua’s Kleenex Cottonelle paper dress design is now being offered ... More …

Design an LED pendant and win

Calling all furniture designers! Would you like to see one of your designs commercialised, manufactured and sold? More …

The business of design


Design can no longer be consigned to just the visual layer – or in the inimitable words of a number of our clients and technical partners over the years, the colouring in stuff! More …


Prototype to your heart’s content

Effective product innovation practices are key to New Zealand's capacity for global competitiveness, and as Aruna Shekar wrote recently, failing to account for user factors can lead to the development of wholly inappropriate or even downright dangerous solutions. More …

A quick word with … Thomas and Martin Poschauko

Thomas and Martin Poschauko are heading down under for We Can Create in Auckland next month. They're itching to see our fine country, but in the meantime, they indulged our curiosity into their working lives as creatives... More …

Product Design

A bike that grows with you


The problem with kids is that they outgrow everything. Clothes. Toys. And bicycles. In response to that latter problem, Spain's Orbea has designed a line of bikes that can grow along with their riders. More …