Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business


Prototype to your heart’s content

Effective product innovation practices are key to New Zealand's capacity for global competitiveness, and as Aruna Shekar wrote recently, failing to account for user factors can lead to the development of wholly inappropriate or even downright dangerous solutions. More …

A quick word with … Thomas and Martin Poschauko

Thomas and Martin Poschauko are heading down under for We Can Create in Auckland next month. They're itching to see our fine country, but in the meantime, they indulged our curiosity into their working lives as creatives... More …

Product Design

A bike that grows with you


The problem with kids is that they outgrow everything. Clothes. Toys. And bicycles. In response to that latter problem, Spain's Orbea has designed a line of bikes that can grow along with their riders. More …

Paper good enough to eat


A few chocolate lovers have decided to turn something else usually deemed inedible into something much more enticing by screenprinting Whittaker's chocolate designs onto wafer paper. More …

Institute of Building honours one of its own

Christchurch project specialist, Steven van der Pol of Arrow International, has been awarded The New Zealand Institute of Building Medal for his contributions to the industry. More …

Furniture design

Shiver me timbers: edgy industrial pieces for your home


Does industrial furniture make your heart skip a beat? What about recycled timber and sustainably-managed macrocarpa and pine? Then you'll love Primary, a new Auckland brand specialising in bespoke furniture for the home. More …

From Mountain Buggy to LeisurePod

Mountain Buggy founder Allan Croad is back with the LeisurePod, an all-in-one trailer solution for transport, storage and even camping. More …