Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business

Best Awards: 310 make the final cut

A guitar with a spiderweb body, uber cool compost packaging, a tiny cinema in a stairwell – it's all par for the course, at least at the Best Design Awards. More …




Trans-Tasman collaboration with a Trubridge twist

Being overshadowed by a household name like David Trubridge was A-OK with Sydney graphic design company bleux, which recently collaborated with the Kiwi furniture designer on a new range of pieces. More …








Auckland Zoo tops at landscaping awards

Auckland Zoo’s curator of horticulture, Hugo Baynes, has won Landscaping New Zealand’s supreme award in the 2012 Landscapes of Distinction Awards for the NZ precinct, Te Wao Nui – the zoo’s largest ever project. More …


The Art of War gets a graphic makeover

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A couple of millennia ago, Chinese general Sun Tzu penned The Art of War, which went on to become a benchmark in books on strategic thinking. Now writer Kelly Roman and illustrator Michael DeWeese have envisioned it as a slick ... More …



From brown to bold, L&P chases youth market gold

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As the seventh most trusted brand in New Zealand, with a bunch of classic ads under its belt and more than 184,000 Facebook likes, L&P enjoys a safe spot in our collective hearts. But sales were simply not ... More …


Endemic World dials up mint prints

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Online design store Endemic World hit the market back in 2007, quickly cementing its place as the home of cool, clever and creative New Zealand design. And last month it relaunched with a refined strategy, unveiling a new and specific ... More …