Subscribe » Issue #39, May-Jun 2012 Mag Cover
Idealog—in the ideas business

Hi, I’m Will Roffe; part-strategist, part-dreamer and part-writer. I am art and copy savvy, and I have successfully executed work across all media for companies like ihug, Kiwibank, Telecom, Westpac, Pacific Blue Airlines, and many more.

I graduated from Axis Advertising Ideas School (where 12 students were accepted) in 1992, prior to which I was a writer/producer for a Sydney film company and then a media buyer.