What we believe
• Work is a bad word to describe what we do
• Client is a bad word to describe who we work with
• We care for our client's business as much as we care for our own
• Sales are more important than awards
• Brands are about how others see you not how you see yourself
• Design is only great if it makes a connection
• Creativity and effectiveness are not mutually exclusive
• Everything is your brand - from company voicemail to a poster on the wall
• A great idea can come from anyone - client included
• Client's money is real money not Monopoly money and should be treated as such