AUCKLAND
Level 4, The Ferry Building
99 Quay Street
Private Box 91355
Victoria Street West
Auckland, 1142

WELLINGTON
Level 2, The Woolstore
262 Thorndon Quay
Wellington, 6011
aaron.carson@dna.co.nz
http://www.dna.co.nz
Phone Auckland +64-09-375
Fax Auckland +64-09-375

DNA was founded in 1989 and today our team has grown to include a diverse range of designers, project managers and strategists. We have expertise in research, web, retail, product development, marketing and real-world business management. We design and build great New Zealand brands and we create state of the art innovative web and interactive experiences. We specialise in using customer insight to improve and optimise customer experiences.

We offer the broad range of expertise required to help New Zealand companies better understand and meet the needs of their customers and balance them with their needs as businesses. Our services use a broad mix of skills and expertise, which cover brand/experience, web/interaction design and insight/strategy.

Regardless of the project (large or small, complex or simple) our services typically fall within four key steps:




1 /
Define the issue
Customer Experience Audits
Brand Audits / Health Checks
Insight and Research
Customer Touchpoint Optimisation
Retail Experience Audits
Stakeholder Facilitation
Channel Audits
User Needs Analysis

2 /
Devise the approach
Business Strategy
Brand Strategy
Brand Architecture
Retail Strategy
Culture Shaping Strategy
Online Strategy
Solution Definition

3 /
Create the experience
Brand Creation
Brand Engagement
Brand Experience
Stakeholder Engagement
Product Engagement
Naming
Brand Environments
Cultural Engagement
Interaction Design
Interactive Design
Website Design
Content Creation
Development
Site Promotion
Optimisation / Usability

4 /
Measure the return
Brand Management
Brand Audits / Health Checks
User Testing
Research / Effectiveness
Optimisation

To find out more about our approach - talk to us.