Select an issue:
Interact
8 From the Editor
Now
21 Emerging talent: Kat Gee
Kat Gee’s semi-precious, jelly-baby jewels are stocked in over 40 stores. But she works hard for her money
22 Manuka in Manhattan
New Yorkers are dining on Marlborough mussels, Tasman Bay crab and tarts made from Manuka honey
22 Linked in
Kiwi chainmail is an overdue hit with designers
23 Sound business
Behind the brain cells creating Paris’ new opera house
26 Gorses for courses
A new use for a stubborn pest
26 Off your trolley
Inspiration from the humble supermarket cart
27 Swing machine
A Dunedin entrepreneur plans to change the way golfers learn, practice and play the game
27 Door opener
A designer goes door-to-door
28 Sound advice
A Hollywood-based expat has some advice for Kiwi television
29 Skin deep
Kiwi icons under the X-ray
30 Still searching
She may be a Westie, but Karen Walker’s not into living the slow life. She works every day—often till three in the morning—and has just opened her first offshore flagship in Taiwan. So what drives her? And is Walker still flying the flag back home?
Features
34 Good golly, Miss Hollie
Hollie Smith’s debut album is probably the most anticipated Kiwi release this year. Sassy, smart and local, good golly, could Miss Hollie go global? The first step: turn down iconic label Blue Note and pick a subsidiary instead. Russell Brown talks to Northcote’s next big thing
44 The future of food
The future’s bright, the future’s a personalised smoothie—just tap your genetic code into the virtual grocer. Mic Dover meets the Kiwis who are reinventing what we eat
54 The prime mover
Andy West is charged with giving Kiwi farmers the scientific edge on their competitors—and all on a No 8 wire budget. Aaron Smale speaks to the outspoken boss of AgResearch
58 Tribal counsel
Two Wellingtonians have written a guide to the dreams, desires and dislikes of our fellow Kiwis, using well-known cities, towns and suburbs to identify our ‘tribes’. Gena Tuffery reckons she learned a lot reading 8 Tribes (but then she would say that—she’s apparently a Grey Lynn gal)
72 Road to recovery
We got uncharacteristically bleak in our last issue with ‘Road to Nowhere’, pointing out that New Zealand is languishing in the bottom half of the OECD wealth chart and most Kiwis don’t seem to care. We’re happy to report that Idealog readers care very much
Workshop
92 In praise of older artists
It’s hard to create something new—and harder to do it for a lifetime
93 Honesty pays
Honesty pays … and not too shabbily, either
94 The logical problem
Great science isn’t created on a balance sheet
95 United we brand
Wanted: new formats that are more engaging and entertaining
96 What I've learned about ... staying forever young
Peter Urlich, one-time singer of 80s rockers Th’ Dudes, played at a baby boomer reunion over summer for Radio Hauraki’s 40th anniversary. Yet each morning 20- and 30-something hipsters tune into his George FM breakfast show and teen ravers line up for his dance parties at the weekend. How does Urlich keep up with the kids?
98 How to ... be your business
What will people think of when they think of your product? Idealog discovers why some brands have a bit more personality than the competition
102 Trading blankets
What’s the value of a woolly jumper?
Plus
32 Idealgear
Winter edition | 24 pages of design-led delights for lounge lizards, fashion buffs and lovers of all things innovative
79 Creative showcase
Thinking brands | Here’s a test for your brand: can you make it fit in and stand out? Balancing the seemingly opposite skills of integration and transformation has become a new way to manage your brand