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The Warrant of Fitness gets a student service
With competition waiting at the end of every half-pipe, starting up a skatewear label is hardly a risk-free move. But it’s paying off for Nick and Jenny Clegg, who launched Federation Clothing out of their apartment seven years ago
Here’s something you’ll never see at a Tupperware party
21 In the bag
Ali Middleton is a bag lady with a business—the business of eradicating the 22 million plastic bags New Zealanders use and lose every week
22 Family snap
Photographer of the Year Dean MacKenzie keeps it all in the family
24 Not for kids
Rhubarb Zoo is proving that animation is pure adult’s play
Finally, a nurse who truly has no qualms about changing bedpans: a robot
27 Heads up
Hats off to The New Dowse, which is demonstrating its multi-discipline exhibition policy with a show of millinery
Leonardo da Vinci had one. So did Raphael. Now our own Kelcy Taratoa is flourishing under the creatively liberating breeze of the patron’s dollar
Wonkavision now comes in colourâ€”and it’s tuned to the rugby channel
Julia DeVille gets some strong reactions to her taxidermy jewellery, but none more so than the time she made a teacher throw up at her Wellington primary school. The shark’s head got DeVille banned from future show-and-tells, but these days her work is more welcomed
Patrick Morris’ eureka moment has taken the world of pot plants and literally turned it on its head
They may be making our tourism ads over there, but we’re branding their cities back here
Dark Dunedin fashion label Nom*D just turned 21. How is it to be all grown up?
38 Poor fortune
A meeting with Fred Hollows set Ray Avery on a new career. Kiwi entrepreneurs are breaking the Third World poverty trap with money, new business models and smart ideas—and selling the same things to the pampered West. Lauren Bartlett unearths the fortune at the bottom of the heap. Plus: The startups sparking Third World innovation.
China’s Mayland Design Exchange—MayDE to its friends—is marrying our creative can-do with their manufacturing know-how. Could ‘MayDE with New Zealand’ be just what ‘Made in China’ needs? Idealog finds out. Plus: How Kiwi students are designing answers to Chinese lifestyle problems.
Ideas are free—and ideas people can be bloody cheap too. Gena Tuffery looks behind the corporate facade and meets the creative interns getting by on company handouts and whatever’s left in the fridge.
Traditional marketing is all talk and no trousers. Your customers don’t care what you say, they want to know what you do. James Hurman makes the case for more walk and less talk
66 The new age of ignorance
Science, we think, is for kids—but most adults have very little understanding of how the world works. So, 50 years on from CP Snow’s famous ‘Two Cultures’ essay, why is the old divide between arts and sciences deeper than ever? Tim Adams finds out
Wellington indie Loop Recordings shows the major labels how to work with multinationals
Does mass collaboration herald the rise of a new literati, or just more monkeys with typewriters? Two books take polar views
A lavish look at New Zealand cinematographers
A Kiwi institution is set to go global. Can it keep its homegrown mojo?
New Zealand-ness is in demand. So why are we importing it?
Every idea has its fans and its critics. What it needs is a passionate owner
Curators are the new superstars of the art world. Here’s why
Finn’s sledging may prompt the PM to see the problems in our music industry
Why Hollywood is betting on 3D ... again
Want to keep your idea but share the costs? Here’s how
case study 1
case study 2
101 Open up
Sometimes the best price to put on your hard work is: nothing
Kiwi publishing turns a page, courtesy of Lloyd Jones and the long tail
72 Creative showcase
Ad navigators | Four million consumers—many more million channels to reach them. Who you gonna call? The ad navigators