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Over 100 pages of ideas, inspiration and insight in Idealog #14, on sale now at good stores everywhere
What is art?
The alphabet is already designed. Kris Sowersby’s job is to make it look good
Want to label yourself? Dunedin’s Ooid can help
One British critic dubbed The Ruby Suns his pick “to make strange waves in 2008”—but first there’s an ocean to cross
New Zealand’s mobile-phone marketers are getting international traction—but they’re held back at home.
The Velcro-like exercise wall is not for wallflowers
30 Success sucks
Sir James Dyson says you’ve got to suffer before you succeed
Forget cast-offs, hand-me-downs and the fashions of yesteryear, ‘re-designers’ are turning forgotten gems into something new and desirable. Lauren Bartlett meets the Kiwis creating born-again-ware
A mystery illness left Garth Murray’s memory shattered, his focus lost, his working days over. Help came from an unexpected quarter: his own dreams. Sally Blundell tacks Murray’s strange trip from sickbed to hi-fi innovator
If you can draw your idea, Wellington startup Ponoko can probably make it—and find buyers for it too. Idealog meets the New Zealanders at the forefront of the handmade revolution
Drop out of fifth form art, get accepted into Elam, then decide to give it a miss. Pay no attention to art other than your own and paint whatever takes your fancy—all in old-fashioned oils. This, reports Gena Tuffery, is the Sofia Minson shortcut
In 2006, Idealog introduced Generation C, the creative, connected generation that is remaking the way we buy, sell and communicate. Now Jake Pearce and Simon Young look at the impact Gen C is having on the music industry—and what it portends for the rest of us
A new manifesto from one of advertising’s big thinkers
Exposure Lifestyles discovers deadlines
Pop art made the cliché seem clever, but it’s time for it to come off the canvas
For a lesson in creativity, pay a visit to Phnom Penh
Horrible mistakes can be better than successful formulas
Mothers and marketers should know when not to interrupt
It’s time to add another dimension to Brand Enzed
Kiwi kids are doing well at science, despite low funding. Why?
Facebook, Bebo, Linkedin … what’s the big deal? If markets are conversations, social networks are the biggest markets around. Here’s how (and why) to get involved, without getting in the way. Plus the birth of Bebo, brewing social alcohol and the history of social networking
Building networks is hard. Here’s how Bebo’s founders do it—again and again
Luke Nicholas brews a very networked beer—and he has the fanbase to prove it
103 Thin veneer
Kiwi art and antiques are in demand—but we still like the offshore stuff
104 Parting shot
Get your groove on
Design-led delights for lounge lizards, fashion buffs and lovers of all things innovative
75 Creative showcase
Business services | Behind every successful business is a group that’s rarely acknowledged: the unsung heroes of enterprise.