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Over 100 pages of ideas, inspiration and insight in Idealog #15, on sale now at good stores everywhere
Interact
8 Regarding Henry
Now
18 Spade work
While most eyes turn to the Olympics, Dane Mitchell will be competing in Switzerland at the ‘Olympics of the art world’
20 Affordable ideology
It took some learning, but Lockwood Homes has a new mantra
22 Supermice
Many have tried to build a better mouse, but a Christchurch startup has built two—and computing may never be the same
23 Cruisy
AIS WatchMate will let you know when you’re in line to hit another boat—leaving you free to keep an eye out for Jaws
25 Down to Earth
Wellington Airport’s planned terminal building has its critics. Here’s why we love it (and what’s wrong with other airports)
28 Profiling Picasso
Throw away your de Bono, ignore your critics and embrace your appalling personality. Dr Margaret Boden, OBE, says sometimes it pays to be crazy
Features
40 D.I.Y.
The line between creativity and commerce is more blurred than any time since Coca-Cola discovered Santa Claus. Idealog profiles two endeavours in the fastest-blurring industry of all: music.
48 Marlborough man
Finally we’re as well-known for our wine as our sheep. Fitting then, that the old Bankhouse Sheep Station is now home to a new kind of Kiwi winemaking. Mic Dover meets the Winemakers of Ara. Plus the dirt and the brands
58 The venturers
They came to ART Venture to speed up their design, sculpture, dance, music, festival, symposium, architecture, TV and waka projects. And they all did one thing: slow down. Gena Tuffery learns why good things take time—and great things take up to 18 months
71 Is fair trade a fad?
New Zealand has the fastest-growing fair trade market in the world, but as corporates like Starbucks catch the Fair Trade bandwagon, savvy advocates of ethical consumerism can see a day when the goodwill is gone. By Jehan Casinader
Workshop
88 Three times told
The big questions asked in Falling for Science
88 Mash-up marketing
Loop and Huffer’s music-and-fashion mash-up
89 Sterling service
If it’s the bright lights you’re after, don’t sweat the power bill
90 Pitch perfect
You want money for your idea. Investors want a story to believe in
92 The year we made contact
Horrible mistakes can be better than successful formulas
93 Holy union
Like chicken? Like chips? Do we have a treat for you …
94 Creative effect
Do more creative ad agencies produce more effective advertising? The numbers tell the story
94 A change of pitch
A greener message requires a heaped spoonful of substance, not just a sprinkling of style
98 Leave your company (without losing it)
As the baby boomers start to retire, the ‘for sale’ sign will be slapped on Kiwi companies worth $24 billion. And succession planning needs to be part of your overall business plan. Here’s how to avoid a fire sale—or a business meltdown. Plus back in the saddle and buying the family silver
99 Back in the saddle
When the plan started to derail, Bob McMillan trusted his gut instinct
100 Buying the family silver
Most New Zealand businesses are SMEs that involve one or more members of the same family. Getting agreement on succession planning, or any changes to a business, can be like herding cats. Emotions can enter into what should be a rational, pragmatic process
103 Light industry
Kiwi software isn’t a big earner—yet—but the stats tell a promising story
104 Parting shot
Creatively crazy
Plus
33 Idealgear
Design-led delights for lounge lizards, fashion buffs and lovers of all things innovative
77 Creative showcase
The new webmasters | Introducing the next generation of web development
