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Idealog—in the ideas business

Cover of Idealog #16

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Over 100 pages of ideas, inspiration and insight in Idealog #16, on sale now at good stores everywhere


6 Editorial

Myths and fables

14 The world, differently

Colin Murdoch was a true Kiwi hero: the inventor of the disposable syringe, childproof cap and the tranquilliser gun. Like many inventors, he never got the fame and reward he deserved—but he has the undying admiration of Ray Avery

17 Right semi-sphere

This year’s Semi-Permanent design festival (‘conference’ is too dull a word to describe the gathering of hundreds of designers) is lining up to be the biggest yet. Plus: win Semi-big


18 The art of the archetype

Nick Konings mixes photography, speech, psychology, software and art to create a new definition of the portrait

20 Meet Biomatters' new CEO

Biomatters’ CEO found his own replacement: a big-thinking Texan from Telecom

22 Good weed

A Canterbury marketer goes back to the farm to brew cordial from the weedy nuisance of elderflowers

24 Bottom of the pecking order

Despite the success of Al Gore, Morgan Spurlock and Michael Moore, two Kiwi documentary makers don’t expect riches from their efforts any time soon

26 Steinlager Pure: We're drinking our beer, here

When offered a Steinlager, yes is the new no

28 Drive! Drive! Drive!

Brent Shaw set out to make a boat. Somehow he ended up with a portable submarine

30 Out of the light

Steve Maharey says he’ll relish swapping cabinet for the campus as he heads back to run Massey University. But just what can a politician do for a university?


34 Amie's baby

Amie Nilsson’s Merino Kids business is growing faster than her own brood. She tells Amanda Cropp about ambition, innovation, sleepless nights and the cut-throat world of design for the under-fives

40 The road to Rubber Monkey

Nigel Stanford tried his hand at music and design but made his fortune on the web, creating social sites and running Trade Me when Sam Morgan left town. Now he’s moving into movies with his own studio. Peter Griffin tracks his strange journey. Plus Trade Me’s fab four and trading places

50 Innovation lessons from Pixar

Brad Bird met Walter Disney’s master animators when he was 11. Now he’s heading a new age of animation at Pixar, but he’s still inspired by the attitude of those old originals: they were never satisfied. Bird shares his lessons on talent, failure and challenging success

58 Kevin Roberts on Lovemarks, rugby and creating community

Kevin Roberts: is he God or just a good talker? Vincent Heeringa talks to the world’s most irrepressible optimist and New Zealand’s biggest booster about love and rugby, blue as the new green, snail porridge and the new simplicity. Plus the Eagle vs Shark quiz

62 Finding your purpose in business

Most Kiwis aren’t desperate to get rich. Even our entrepreneurs are happy with a boat, a bach and a beamer. Rejoice in their happiness: Mike Booker discovers our small business shouldn’t be bullied into growing, and James Hurman thinks growth is the wrong target anyway. Plus: will our SMEs save us?


82 Books in brief

The end of charity? Well, no

82 Sex and the single scientist

Bette Flagler discovers the truth about sex and science

83 No label needed

Mark Roach backs the gamble of indie musician Anna Coddington

84 Dancing with elephants

A cautionary tale of one of our most promising Web 2.0 startups

86 Getting cut-through in advertising

In all this noise, one message will cut through

86 Growing our own

In a country failing to invest in talent, one solution can be found on K Road

87 An education for social entrepreneurs

There are two Kiwi courses for social entrepreneurs. Will either pay?

88 Hopelessly devoted to everyone

Brands that follow you round like a puppy are just waiting to be kicked

92 Gain insight

Want to know what’s special about your brand? Here’s how to innovate from that insight. Plus insight vs fact and five ideas to get more ideas

94 Build authentic brands

Lord of the Rings brought Kiwis together. Mothers give Edmonds Cookbook to children leaving home, and Buzzy Bee is a Kiwi birthright. Why are these brands so enduring? The secret is authenticity—a rare realness in a world of global brands. Authentic brands do seven things well

95 Build big

Architects are working on more diverse designs

96 Parting shot

Big promises and big problems


33 Idealgear

Twenty-four pages of designer bling

71 Creative Showcase

Branding and design | What’s in a name? In business it can be everything