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Over 140 pages of ideas, inspiration and insight in Idealog #17, on sale now at good stores everywhere
Interact
6 Editorial
Time and money
Now
17 Drowning Graham's sorrows
Meet Graham, a digital cube-dweller just ready to snap
18 Our dream Cabinet
Fifteen New Zealanders to entrust with your tax dollars
20 Sent shopping
Here’s a new feature for your phone: free beer
21 Gatekeeper
A new invention saves farmers sleepless nights
22 Going native
Endemicworld.com aims to turn designs into sales
24 Darling, I saw you on my phone
Fashion shots from the street, on the web and on your phone
25 Fashion boot camp
Two Kiwi designers are showing our up-and-comers the ropes
27 Laser class
A new edge just may help win the America’s Cup
30 The end is nigh
Each year 70,000 New Zealanders leave our shores, says David Skilling—and in December he’ll join the exodus
EcoInnovator
35 Agenda for change
38 Eco-news
47 Better buildings, please
Understanding the environmental performance of a building should be as easy as understanding the performance of your vehicle via its Warrant of Fitness
47 When carbon went to market
As more and more companies recognise the necessity of implementing an environmental strategy that suits their business, they quickly grasp there are two opportunities
48 Making skinny consumption sexy
People need to be sold a new future that doesn’t repeat the follies of the present
50 Better to rethink than to recede
In 18 short months, green consumption has gone from being a fringe activity to a mainstream philosophy
50 Re:design
The next industrial revolution: the shift from the usual process of 'takes, makes and wastes' to one that restores ecological, social and cultural systems
52 Schools: a sustainable asset
Schools aren’t just places where we learn and make friends
52 Life after the ETS
New Zealand will have an emissions trading scheme. That much, at least, is supported by the major parties
54 Big Jim
He’s done with humans. He’s done with pine trees. Now Jim Watson, one of New Zealand’s leading biotech entrepreneurs, is trying to hook the big kahuna: an alternative to fossil fuels
62 Delicious design
Giles Baker and Vanessa Kettelwell never planned a sustainable makeover, but when a U.S. customer demanded eco-friendlier chocolate they found a whole new market
66 Carbon farming
Air miles? Bah. Branka Simunovich’s olives are carbon-positive, thank you, and she has the papers to prove it. Andy Kenworthy visits a very ambitious eco-venture
72 Clean billions
The shift to a low-emission, low-carbon world is introducing high-value business opportunities
Features
90 Dig the new breed
It’s the traditional path to rock stardom: land a contract, make a top ten hit, get an intro to your label’s HQ in London or LA. Pity that’s often the end of the road for Kiwi musicians. But a new group of Kiwi musos is blazing its own trail, and they don’t need a major label to get there. Stephen Jewell follows the indie OE. Plus play, Lady, play
98 My imaginary friends
Four Canterbury University students take their masterplan to solve our traffic woes to Paris, competing against 60 other countries for Microsoft’s Imagine Cup—and cure a writer’s cynicism along the way. By Gena Tuffery
106 Big in Japan
Terrie Lloyd couldn’t speak a word of Japanese when he arrived in Tokyo, so he started a translation company. Now he’s at the head of a multimillion-dollar publishing and technology empire. Karryn Cartelle meets the Kiwis running Japan Inc
110 It's all about Seoul
South Koreans are reinventing Seoul, inspired by the world’s most liveable cities, and even the US Army is getting out of their way. Graham Reid asks why Koreans can unite to build the ‘lifestyle capital of the East’ when New Zealanders struggle to build a football stadium
120 The first 3,000 days
Labour swept to power in 1999 promising to transform New Zealand into a world-class, knowledge-led economy. Instead, they reverted to ‘Old Labour’ habits of taxing, regulating and centralising. Vincent Heeringa weighs up Labour’s promises against its achievements and wonders what’s next
Workshop
130 Books in brief
Design bias and anecdotal heroes
130 Speed demon
Quick thoughts on a quick read
131 Our Garbo
There was no recession in New Zealand. Rita Angus is proof
132 No place like home
Our cities compete for visitors’ attention. How about giving the locals some love?
133 Real leaders
Want to be a good boss? Consider stroppy chef Gordon Ramsay your role model
134 The horror of it all
Looking back at a horrible run
135 Easy on, Dave
A good song can reach a great pitch
136 They would say that
The data tell the story, reckons Google. We’re not persuaded
140 Become a design-led company
Apple, Icebreaker, Fisher & Paykel, Dyson, Formway … it’s design that lifts these companies above the ordinary. But how do you encourage your company to become design-led?
143 The same old us
Local content on the box is up—and that’s worth repeating
144 That was then
Twenty-five years ago, royal glamour arrived in Godzone and Rob Muldoon strapped on his war medals
Plus
85 Idealgear
Idealog’s pick of design-led delights