Select an issue:
Business as unusual in Idealog #18, on sale Monday, December 1 at good stores everywhere
Interact
8 Editorial
A safe pair of parties
10 Contributors
Andrew Smith, Cassie Doherty, Rosie Bosworth & Greg Wilson
12 Mailbag
15 Revisited
Now
17 Slow journey
Sculptor Joe Sheenan describes his work as an exercise in sitting still
18 Who's a clever bastard, then?
A round-up of our artistic types
19 Myself, ourselves
Musicians are managing themselves and inspiring each other
20 Sweet nectar
Redemption for fruit wines
20 O for awesome
Trevf prints a history lesson on your chest
22 Cleaning up
The big world of small person’s products
23 Not available in floral
Helping parents gain back some street cred
24 Shooting stars
For the person who has everything: golf balls from space
26 Peri, possum
Peri Drysdale risked her life savings on high-tech—and beat the machine
Features
36 Sweet Cybèle
With daring slashes and loud inserts‚ Cybèle Wiren’s clothes aren’t exactly polite. But their creator most certainly is. And as our latest export winner‚ that could be a very good thing. By Gena Tuffery
44 Lab rats
Despite the perception of science as a dull and dusty undertaking, Priv Bradoo and other young Kiwis are collaborating, commercialising and capturing our imagination. Lauren Bartlett meets the new rock stars of New Zealand science. Plus those that lead the way
54 The sound man
The music biz is struggling, but Mikee Tucker is always ready to take a punt. His Loop label sells indie Kiwi music adorned with the labels of megabrands. He‘s packaged music with t-shirts, AA Memberships and broadband, bought rights to Aerosmith and Nirvana and opened an office in LA. Peter Griffin charts Loop’s hits and misses
60 Brew town
A chance meeting in the depths of the Pureora forest between a Dutch traveller and a Fijian brewer could make a decent a-man-walked-into-a-bar joke. Instead, the meeting led to a business exporting a uniquely New Zealand beer. Lauren Bartlett reports
Workshop
82 Not as good as the movie
Evaluating 30 years of Kiwi film
83 Scientific discovery
A big book of Kiwi science
83 Books in brief
Disruptive education and the new green
85 See Jane run
Must we fuel the psychosis of the natural-born killers of calm?
86 Looking over the horizon
Today’s ‘eco-friendly’ designs just delay the inevitable. It’s time to plan ahead
87 First steps
We’re transfixed by the problem of climate change. Where to start?
88 Listing, heavily
A plea: stop trying to impose order on music
90 Selling trust
Everyone is spinning you a line—but truth can be found in unlikely places
92 Tune up your ideas
Even companies with great ideas usually don’t know how to analyse them
94 Make websites work
When NASA asks you to help organise its information, you must be doing something right: New Zealand consultants Optimal Usability has been propelled into the galactic market with its simple online tool
95 Browser emptor
The ad is an established art, but now it has a new venue
96 Venture forth
The hallmarks of survivors
Plus
29 IdealGear
Idealog’s pick of design-led delights
69 Creative showcase
The future of advertising | Advertising and marketing may be changing—with multiple channels, multiple providers—but the future of the storytellers and idea merchants remains secure
