Select an issue:
It’s definitely authentic Kiwi: Idealog #20, on sale now at good stores everywhere
Interact
8 Editorial
The participation economy
10 Contributors
Steven Shaw, Tony Nyberg and John Bishop
12 Revisited
14 Agenda
Now
17 Ace of Base
Jasmin Ziedan thought her employer should do things differently—so she bought the company
18 Cleaning up a storm
What’s a cleaner ocean worth? Stormwater 360 is finding out
20 Get festive
Art, dance, theatre, comedy and debauchery—book now
22 Short cuts
Forty-two dreams, described in 42 seconds
24 Roll up
If you spend your day in a wheelchair, it better look cool
26 The secret of our successes
Think you’re talented? Creative? Dare we say it: outstanding? Good for you—but if Malcolm Gladwell is right, that’ll only get you so far. He’s looked at the traits of successful people and found what they have in common: hard work and happy circumstance. So how do the merely talented get ahead?
EcoInnovator
35 Subsidise this
Every industry clamours for subsidies. Most should be ignored. Why should the alternative energy industry be any different?
36 News
The latest developments in sustainable technology, design, science, entrepreneurship and marketing, in New Zealand and around the world
42 Recession proof it
There’s never been a better time to invest in green building
43 100% pure
Could New Zealand generate all its electricity from renewable sources within 20 years? An expert says yes
44 Beyond the numbers
Too many executives miss the bigger opportunity because they can't get behind the numbers
44 Designing a revival
This current recession proves that business-as-usual has failed
45 Fix our sick house
A million of our 1.6 million homes are inefficient, cold and uncomfortable. Let's fix them
46 Birth of Sustainability 2.0
Our future should be cast as exciting and bountiful instead of dull and limited. It’s about innovation, growth and solutions, not cutbacks and reductions
47 Systems virtue
It’s one thing to change your light bulbs. But how do you change an entire system?
48 Stop the rot
The Kiwi housing stock is a shambles: damp, drafty and usually facing south. Andy Kenworthy examines what it would take to jump-start a green housing revolution
56 Wood works
Can biofuels survive the perfect storm of PR disasters, global recession and a government sceptical about sustainability? Yes—if we want it to. Vincent Heeringa discovers the future of biofuels still glimmers—especially for wood
62 Biomass man
A year ago, Scion chief executive Tom Richardson announced a report estimating the entire New Zealand transport fleet could be powered by biofuel derived from our forests. Is he still so optimistic?
Features
68 Kiwi or kitsch?
New Zealand pitches itself as a tourism hotspot—the world’s adventure playground, pure, clean and green. But when it comes time for our guests to leave, what do they have to remember us? By Amanda Cropp
74 Altered minds
For Alt Group, an Auckland design firm that scooped 55 design awards internationally in 2008, good brand design is more than just a Helvetica love-in. Steven Shaw gets with the Alt approach
80 Power trip
It’s a decade since Kiwis could pick their power provider—and yet reading your power bill is an exercise in frustration. What if you could buy your power from anybody—the cheapest, the greenest, or the most socially involved—and never receive a ‘bill shock’ again? That’s the promise of a new Kiwi startup—and it will even let you launch your own power company. meets the bright sparks behind Powershop
86 Close to home
Cousins Celia and Caro Allison have a lot in common. A cartoonist and a fashion design respectively, they both trained at Wellington Polytechnic, live and work in Lyttelton, drive silver Toyota Caribs and are obsessive recyclers. But most of all, finds Amanda Cropp, they’re both deeply committed to keeping their products New Zealand-made
Workshop
103 Earthly ideas
Saving the planet, ten technologies at a time
103 Master of the (self) image
George Lois recounts his genius
104 Hail the Twitterer-in-Chief
Learning from the methods that unlocked the White House
104 Forward evolution
Evolutionary biologists don’t spend all their time looking backwards. At the Allan Wilson Centre, Kiwi scientists are predicting the future
107 Same as it ever was
Times are tough. So what’s new?
108 Work with Gen C
Surely there’s never been a generation quite so headstrong, self-centred, clever and so demanding?
111 After Frodo
Idealog Metrics Our movie industry has shaded Australia’s—but can we fund it?
112 Nurture, not nature
Businesses are made, not born
Plus
65 IdealGear
Idealog’s list of design-led delights
92 Creative showcase
Web business | Only a few businesses have really explored the potential of web 2.0 technologies. But it’s easy to get started
