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Living your brand with Michael Campbell, Phil Keoghan and Wellington’s Cuban connection: Idealog #21, on sale from Monday, May 4 at good stores everywhere.
If not for Oprah
Laura Westphal, Phillip Simpson, Chris Tobias and G Venn
18 The pundit
Ten-year-old blogger Tanielu Tele’a and his fellow Pt England Primary colleagues achieve celebrity outside the classroom
James Madelin left investment banking to become a photographer—and found that he’s an inventor, too.
Web design company Fracture gets interactive at South by Southwest, much to the delight of Kiwi architects Jasmax
Meet the Kiwi helping Barack Obama with his alternative fuels plans—and take a peek at hydrogen heaven
26 The Unlocker
Author Cory Doctorow is a merciless critic of the mega-corporations that seek to control creative content—and he’s happy to give his own work away for free
Who would have thought that infrastructure was the most interesting part of the Internet? Welcome to cloud computing, where big pipes and big iron create a second—no, third—generation of Internet entrepreneurs. Matt Cooney asks: could New Zealand become the Land of the Long Net Cloud? Plus cloud concepts and Me 2.0
Mountain Buggy looked like a model company for New Zealand’s design-led future, yet in January it reported debts of $22 million and the receiver was called in. What happened to one of our brightest export prospects? Mike Booker discovers why the wheels fell off. Plus a tale of two buggies.
Kiwi golfer Michael Campbell has nurtured hopes of morphing into a global sports brand ever since he beat Tiger to win the 2005 US Open. It hasn’t happened yet. Andy Kenworthy spoke to Cambo about what could be the toughest challenge of his career. Plus Amazing Race host Phil Keoghan talks about his Enzed brand endeavours.
Some people will go a long way for a decent coffee. The quest has taken Geoff Marsland and Tim Rose around the world, mingling with Cuban spies, tagged as terrorists and welcomed by Havana’s Communist elite. Lauren Bartlett meets the proprietors of Wellington’s Havana Coffee Works
Of all the differences between people, one factor has a greater bearing on income than any other: intelligence. And IQ scores show that each generation is getting smarter.examines the rise of the smartocracy
Art at Te Papa is a timely reminder.
83 B nice
If you too wondered about Neil Finn’s pie preferences, wonder no more—B>side has the scoop
A decent corporate citizen watches his world crumble.
The fascinating and terrifying tale of upstart Google.
85 Our places
Maori Architecture arrives at a fortuitous time.
Asleep on the job? Perhaps that’s a sign of a productive workplace
A cycleway might unite the country. Science would enrich it.
Got no cash? It’s time to unleash your creative chromosome
Some artworks stand above all others. Here’s why
Kiwi acts get a big reception at SXSW. If only they had a bigger venue
What comes after the clients and the chocolate biscuits? Hollywood provides a clue.
Keep clients in tough times. Nine ways to keep your company innovative—and essential
95 Safety dance
Dance is a tough act—just ask ACC
Idealog’s list of design-led delights
The future of P.R. | Everyone, even a computer, can produce a press release. So what’s the role now for a PR professional in cutting through the noise of fragmented media and marketing hype?
TBWA\PR loves the new media
Porter Novelli turns the expected into the extraordinary
‘Do the right thing,’ says Nikki Wright