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Inside the Hyperdeal: Idealog #29, on sale from August 26 at good stores everywhere.
Interact
8 One in ten
10 Contributors
Lynda Brendish, Adrian Clapperton, Martyn Pepperell, Ulrika Hedquist and Mardo El-Noor
14 R&D&N&Z
Idealog reports from the floor of New Zealand’s R&D fest
16 Insanely greater
Mark Pesce is a longtime Apple user and a dedicated futurist and technologist, so you’d think he’s seen it all. But the iPad, he reckons, is something altogether different.
17 Revisited
Milk maverics, supermice and lab rats
19 Wiggs’ Way
Lance Wiggs helps with your tricky business problems
Now
20 Water ways
With a global water crisis looming, Digital Water thinks we should be managing the planet’s most precious commodity with something a little more sophisticated than an on/off tap.
22 Fighting fit
White double-weave cotton has had a chokehold on martial arts wear for more than a century, but a pair of Kiwi entrepreneurs are planning to shake up the ring.
23 Paint the town
Paint parties—imagine dumping litres of fluorescent paint on a rave—are selling out nationwide, thanks to the Facebook factor
24 Barnesian logic
Eighteen thousand kilometres from home, wandering through the 2,000-year-old ruins of a Roman city, Glen Barnes had a vision of the future.
26 An angel at our table
This year, US angel investor Bill Payne spent five months touring New Zealand, dishing out wisdom about early-stage companies. The engineer, recovering entrepreneur and active investor reflects on his stay downunder.
Features
32 The big deal
Derek and Geoff Handley created The Hyperfactory, a high-tech Kiwi business that competes with the world’s best, and in July they sold it for megamillions. Mitchell Hall asks what they’ve learned about entrepreneurship and dreaming big—and why New Zealand needs more like them. Plus: An investor speaks.
40 Green among the vines
Waipara Valley winemakers are reclaiming some of the diverse native vegetation once lost to the thousands of hectares of grapes. By Amanda Cropp. Plus: battling the bugs at Mud House.
46 Pop of the tops
Glenn Jones’ t-shirt designs are designed in Auckland, printed in Texas and popular all over the internet. Ulrika Hedquist tracks the success of Glennz Tees.
52 Out of our minds
Companies used to merely yell at us: buy this! Now they want to know what’s inside our heads (and a hand with their marketing, please). But Jehan Casinader sounds a warning—most brands just aren’t worth the conversation.
The Idealog Guide to Exporting Your Ideas
58 Where in the world is my oyster?
If your enterprise is up and running and you haven’t yet cast your eyes offshore, it’s time to get with the programme..
64 So you want to be an exporter
A short, sharp injection of knowledge is perhaps better than none but if you are really serious about growing your exports and developing your own knowledge and skills, you need to invest some time.
68 Food for wolves
It was the similarity between the DNA of dogs and wolves that inspired Geoff Bowers to create a new kind of dog food.
70 Look out world, here you come
Think of your exporting journey decisionmaking as something akin to investment portfolio theory. Your goal is to balance risk and reward— or more specifically, opportunity and your chance of success. Make exports a part of your business plan and identify key target markets before jumping in.
74 Honey money
Any company with a healthy balance sheet in such sickly economic times must have a secret tonic.
76 From a place they’ve never heard of
It’s marvellous that Harvey Keitel likes our beer and the world is gaga over Middle Earth, but are such accolades enough to shore up your particular exporting reputation?
80 Future perfect
Discover the success of Future Products Group (FPG), a Napier-based, $30- million, design-led manufacturer of food display units—you know, the cabinets you probably never noticed because you’re too busy looking at the sandwiches and pies inside.
82 Damn the torpedoes
In walks a bureaucrat telling you that you are in violation of Section 1059 of the close to 2,000-page import compliance guide that you’ve heard legends about but never seen. What are you going to do?
86 For the freight hearted
Seneca Textiles managing director Dennis Bygrave calls them ‘mother-in-law calls’. As in, when your mother-in-law is on the phone it generally isn’t a social call—something is up and you’d best be paying attention.
88 Putting the intellect into intellectual property
Trouble at the mill with your licensee partner? If your intellectual property (IP) and other crucial elements to your business weren’t properly protected at the front end of the process, you may well be up the proverbial creek without any recourse.
92 Taking care of business
Exporting has its attractions but if your finances aren’t in place or properly structured you’ll feel the thorns.
94 Does it matter where it’s made?
Generally country of origin is just one of a number of factors people take into account when electing to buy or not to buy—but, okay, a ‘Made in North Korea’ tag may be an instant turnoff unless you love the Dear Leader.
Gear
97 Robot revival
Where others see junk—a box of springs, the shell of a typewriter—Martin Horswell sees opportunity. Plus Chateau D’Eau, great coffee is an art, living up to the Skype, driving force, going global and going wireless.
Workshop
117 Signs of the times
William Gibson says his flights of fancy are based on the real-life here and now
118 Kiwi classics
It’s the left-of-centre stuff that makes The Great New Zealand Songbook, Volume 2 such a gem.
118 The upside of irrationality
Why do smart people screw up? Behavioural economist Dan Ariely has a pretty good idea.
119 Medical maverick
Ray Avery's memoir is an honest-to-goodness tale about how with the right attitude, a worthy goal and good friends, you can make a real difference.
119 No joy
Ross Gittins is trying to save economics from itself. Good luck.
120 How soon is now?
Living in the present is the challenge of contemporary art
121 Two bucks right here
If money is made between the content, what happens when the content is gone?
122 Follow that bus
It’s more than public transport—it’s a lesson for city planners worldwide
124 Turning over a new moon
What can vampires teach marketing educators?
125 What’s mine is yours
Kiwi music crosses all boundaries—especially Australia’s.
126 Hard times in the city
And it’s a mixed bag at grassroots level.
127 Hot keys
Most of us are on the internet at home. So what are we doing with it?
128 The whim of the crowd
‘Forget your brand. You don’t own it because it is literally nothing.’
Plus
28 Pure futures
100 Connected thinking
Professor John Raine says thanks to KAREN, our geographical isolation is no longer a barrier to research and innovation.
102 Empires fight back
Traditional media is on the comeback—albeit untraditionally
