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Idealog—in the ideas business

Cover of Idealog #30

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On sale now: Idealog #30, with The Disruptors


6 Reports of your death are greatly exaggerated

8 Contributors

Josie Stanford, Natasha Markham, Mitchell Hall and Marc Backwell

10 Revisited

Altered states, what I've learned about customer research, lab rats and data hound

14 Wiggs’ Way

Lance Wiggs helps with your tricky business problems

15 New stock

Webstock 2011's speaker list is—somehow—the best yet


18 Emerging talent: Coup De Main

Online magazine Coup de Main started out as an amusement between friends. A year and a half later, it’s a thriving business.

20 Beat that

John Boone’s new venture had to be explained to him—and now he explains ‘corporate drumming’ to us.

22 Vendor mender: Vaughan Rowsell

Vaughan Rowsell is reinventing retail—with the help of Apple and Facebook.

24 The rise of Pumpkin Patch

Pumpkin Patch is the Kiwi exporter of the year. Here’s how, and what’s next.

28 Overseas Experience

While Pumpkin Patch won Supreme Award for International Business at the New Zealand International Business Awards 2010, it wasn’t the only Kiwi company feted on Oct 13. The awards celebrate New Zealand business success worldwide and recognise professional excellence and innovative practice, so here are the winners in each of the categories


36 Eco-news

Solar power, biodiesel, cleantech, and parking in Palmerston North

44 CSR and sustainability: the real business opportunity

The concepts of sustainability and corporate responsibility (CR) are now part of mainstream business in New Zealand, with early adopters followed by every company smart enough to recognise the absolute importance of CR in the local and global marketplace. But New Zealand is well behind places such as Europe and the US when it comes to CR reporting. Few companies here prepare full triple bottom line reports that give a transparent account of their economic, social and environmental impacts.

45 Four ways to see the future

46 Let's just do it: take a clean fight to the world

47 A better, stonger, greener Christchurch

50 Riding the green wave

A winemaker, a courier and a manufacturer: three very different experiences with sustainability and how it can make or break you. By Rosie Bosworth.

56 Conflict of interest

Is the government’s energy strategy a giant leap backwards? By Andy Kenworthy.


65 IdealGear

Idealog’s list of design-led delights


70 Bread and roses

Middle management in a large Connecticut bakery wasn't Helen Klisser During's dream job, but she knew what she was doing—priming for her return to Godzone and her parent's company, Vogel's. But when Vogel's was suddenly sold, she reinvented her future as curator and art advisor to New York's elite. By Mitchell Hall.

76 Nick Dwyer is Making Tracks

Travelling the world, combining exotic cultures with classic Kiwi tunes—it's Nick Dwyer's dream job, and National Geographic is among his many fans. By Martyn Pepperell.

82 Vortex Holdings is flourishing in the niche market of fire pumps

A new twist on fire pumps could see a tiny Hawke's Bay workshop booming in a new niche market. Keith Newman visits the innovators of Tikokino.

86 Fitter, faster, more disruptive: How Les Mills is shaking up the fitness industry

The Les Mills gym empire is a very fit enterprise—good numbers, good effort, good attitude. So why is Phillip Mills suggesting some radical changes, not just for his company, but for the whole industry? Anya Kussler finds out. Plus turning at the top.


103 Book review: The Birth of Plenty: How the Prosperity of the Modern World was Created

For thousands of years living standards remained much the same, but in the early 1800s all that changed for Western nations. Why?

103 Deep in thought

The information explosion, instead of making us smarter, is probably rewiring our brains to a level of superficial understanding.

104 Review: The Internet Case Study Book

The Internet Case Study Book promises a collection of innovative, unusual, dramatic and thought-provoking sites that should spark a million ideas of your own.

104 Book review: Artists @ Work

A book that reveals the artist's cave.

105 Book review: Pinot Central: A Winemaker’s Story

A good Central Otago pinot is imbued with the dust and the scrub of its provenance. Alan Brady, like his fruit, turned out to be the right grape in the right place.

105 Book review: Product Design in the Sustainability Era

With over 100 innovative projects from over 200 countries, sustainable design can look mighty impressive and sophisticated.

106 The value of creative research

Largely ignored is the vast amount of time (and therefore money) that is applied to researching methods and materials by companies and individuals working in the creative sector. Many firms fail to recognise the value of work not directly applied to the task in hand, such as advertising ideas composed for a client that do not make the final cut for one reason or another.

107 Who would ever have thought?

We strive to make connections, but often they're made for us.

108 Arrested development

We can't build our cities on red tape

109 Accentuate the positive

Brian Brake was a colossus of photography's negative period.

110 Hanging about at home

Turbulent times keep us—and our wallets—safely indoors

111 Pretty rank

New Zealand makes a poor showing on the world scale

112 Feel the burn

The fitness industry as we know it is nearly 43 years old—but now it's starting to show its age.


91 Communication ninjas

The new ad industry is alert, nimble and connected

92 Question advertising

Creativity isn't as simple as artfully worded prose, carefully directed pictures or a beautifully shot TVC.

94 Sizzling success

Zephyr's partners have 60 years' experience, nigh on 80 awards, nine kids, a fondness for sausages and a partnership with clients more akin to family.

96 Digital disruption

The world wide web is getting bigger by the day, and it's the perfect place for advertisers to seek new opportunities.

98 Full speed for Central Station

Business-to-business marketing has long been the neglected cousin for big consumer brand campaigns.

100 Local focus, global results

Sometimes TV ads are just too clever for their own good. We love an ad for its humour, sex appeal or amazing CGI, but don't always remember the product.