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On sale now: Idealog #30, with The Disruptors
Interact
6 Reports of your death are greatly exaggerated
8 Contributors
Josie Stanford, Natasha Markham, Mitchell Hall and Marc Backwell
10 Revisited
Altered states, what I've learned about customer research, lab rats and data hound
14 Wiggs’ Way
Lance Wiggs helps with your tricky business problems
15 New stock
Webstock 2011's speaker list is—somehow—the best yet
Now
18 Surprise attack
Online magazine Coup de Main started out as an amusement between friends. A year and a half later, it’s a thriving business.
20 Beat that
John Boone’s new venture had to be explained to him—and now he explains ‘corporate drumming’ to us.
22 Vendor mender
Vaughan Rowsell is reinventing retail—with the help of Apple and Facebook.
24 Patchy sales
Pumpkin Patch is the Kiwi exporter of the year. Here’s how, and what’s next.
28 Overseas Experience
While Pumpkin Patch won Supreme Award for International Business at the New Zealand International Business Awards 2010, it wasn’t the only Kiwi company feted on Oct 13. The awards celebrate New Zealand business success worldwide and recognise professional excellence and innovative practice, so here are the winners in each of the categories
Celsias
36 Eco-news
Solar power, biodiesel, cleantech, and parking in Palmerston North
44 Responsible opportunity
The concepts of sustainability and corporate responsibility (CR) are now part of mainstream business in New Zealand, with early adopters followed by every company smart enough to recognise the absolute importance of CR in the local and global marketplace. But New Zealand is well behind places such as Europe and the US when it comes to CR reporting. Few companies here prepare full triple bottom line reports that give a transparent account of their economic, social and environmental impacts.
45 Four ways to see the future
46 Let's just do it: take a clean fight to the world
47 A better, stonger, greener Christchurch
50 Riding the green wave
A winemaker, a courier and a manufacturer: three very different experiences with sustainability and how it can make or break you. By Rosie Bosworth.
56 Conflict of interest
Is the government’s energy strategy a giant leap backwards? By Andy Kenworthy.
Gear
65 IdealGear
Idealog’s list of design-led delights
Features
70 Bread and roses
Middle management in a large Connecticut bakery wasn't Helen Klisser During's dream job, but she knew what she was doing—priming for her return to Godzone and her parent's company, Vogel's. But when Vogel's was suddenly sold, she reinvented her future as curator and art advisor to New York's elite. By Mitchell Hall.
76 Track records
Travelling the world, combining exotic cultures with classic Kiwi tunes—it's Nick Dwyer's dream job, and National Geographic is among his many fans. By Martyn Pepperell.
82 Fire starter
A new twist on fire pumps could see a tiny Hawke's Bay workshop booming in a new niche market. Keith Newman visits the innovators of Tikokino.
86 Fitter, faster, more disruptive
The Les Mills gym empire is a very fit enterprise—good numbers, good effort, good attitude. So why is Phillip Mills suggesting some radical changes, not just for his company, but for the whole industry? Anya Kussler finds out. Plus turning at the top.
Workshop
103 Deep in thought
The information explosion, instead of making us smarter, is probably rewiring our brains to a level of superficial understanding.
103 The way the wealth was won
For thousands of years living standards remained much the same, but in the early 1800s all that changed for Western nations. Why?
104 Inside art
A book that reveals the artist's cave.
104 Study harder
The Internet Case Study Book promises a collection of innovative, unusual, dramatic and thought-provoking sites that should spark a million ideas of your own.
105 A dusty yarn
A good Central Otago pinot is imbued with the dust and the scrub of its provenance. Alan Brady, like his fruit, turned out to be the right grape in the right place.
105 Free and green
With over 100 innovative projects from over 200 countries, sustainable design can look mighty impressive and sophisticated.
106 Method to the muse
Capturing the creative waste
107 Who would ever have thought?
We strive to make connections, but often they're made for us.
108 Arrested development
We can't build our cities on red tape
109 Accentuate the positive
Brian Brake was a colossus of photography's negative period.
110 Hanging about at home
Turbulent times keep us—and our wallets—safely indoors
111 Pretty rank
New Zealand makes a poor showing on the world scale
112 Feel the burn
The fitness industry as we know it is nearly 43 years old—but now it's starting to show its age.
Plus
91 Communication ninjas
The new ad industry is alert, nimble and connected
92 Question advertising
Creativity isn't as simple as artfully worded prose, carefully directed pictures or a beautifully shot TVC.
94 Sizzling success
Zephyr's partners have 60 years' experience, nigh on 80 awards, nine kids, a fondness for sausages and a partnership with clients more akin to family.
96 Digital disruption
The world wide web is getting bigger by the day, and it's the perfect place for advertisers to seek new opportunities.
98 Full speed for Central Station
Business-to-business marketing has long been the neglected cousin for big consumer brand campaigns.
100 Local focus, global results
Sometimes TV ads are just too clever for their own good. We love an ad for its humour, sex appeal or amazing CGI, but don't always remember the product.