Subscribe » Issue #39, May-Jun 2012 Mag Cover
Idealog—in the ideas business

Cover of Idealog #31

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How to have a great idea this summer—with tips from New Zealand’s most creative thinkers

Interact


6 Five Down

8 Contributors

Gena Tuffery, Rebekah White, Duncan Greive & Tane Williams

10 Revisited

14 West side stories

15 They funded me with science

16 Wiggs’ Way

Lance Wiggs helps with your tricky business problems

Now


18 The transporter

Anton Garland is on the hard road to automotive design—and is fixing Auckland’s traffic problems on the way.

20 Smooth operator

From kitchen stove to the world: Bernadette Soares takes on the waxing industry with an old family recipe

22 Taking fright

Filmmaker David Blyth completes his cult-horror trilogy after a 30-year hiatus in the Hollywood “sausage factory”

24 Freedom on three wheels

Chris Haverkort’s trikes are a cool alternative to wheelchairs for kids with cerebral palsy

30 Peter Gordon's wild west(end) adventure

Peter Gordon and partner Michael McGrath have embarked on their most ambitious venture yet: teaming up with fellow expats Brandon Allen and Adam Wills, founders of UK-wide Gourmet Burger Kitchen, to open Kiwi-themed restaurant Kopapa in the heart of London’s ultra-competitive West End. How will they sell that? And didn’t Gordon get the memo about food miles?

Gear


65 IdealGear

Design led delights

Features


68 Cracking the small time

Campbell Hooper and Joel Kefali’s design house Special Problems became a music video powerhouse quite by accident. But as they tell Duncan Greive, they’re counterintuitively resisting expanding their business

74 Have a great idea this summer

The long summer days, the idle time, friends, a change of pace—it’s the perfect time to think up new ideas for the New Year. To get you started, we talk with some of New Zealand’s most serially creative ideas people. By Rebekah White

84 Raising Webstock

There’s nothing quite like Webstock. Perhaps that’s because it runs counter to everything the experts said a Kiwi web conference should be. By Haydn Green

88 The dummy's guide to the Hobbit dispute

What was that about? Denis Welch explains what really happened in Hobbitgate

Workshop


109 Books

Stephen Jewell on a turning point in human history, Kelly Bennett on the third man, Deirdre Robert on nutty houses, and Leonie Hayden on rock chicks

112 Playing covers

Cover art still sells albums

114 Berlin bred

A family-friendly German suburb shows the value of planning

115 The fling’s the thing

Stable relationships are a rare thing in agency-land

116 Is less more?

Two recent exhibitions reframe minimalism as a live conversation.

116 A measure of good-will

Treat-'em-mean only goes so far

118 Tax changes do the trick

At least for some

119 Roar of the amateurs

There's no pro business in show business

120 Parting shot

From the walls of Chauvet Cave in southern France

Plus


26 Pure vision

Steinlager Pure has stumped up close to $100,00 in funds to help the next generation of inspirational New Zealanders bring their visions to life.

33 Ten years of AUT

A milestone for our most innovative university

92 Reality check

99 Know thy customer

Today's customers are both savvy and fickle. So how do you build, maintain and improve relationships with your customers to give them a better service and ensure loyalty?

100 Now we're talking

In an age where technology rules, the most basic human instinct is still the need to talk.

102 Gathering intelligence

For a jump on the competition, there's nothing like a tailored end-to-end direct marketing campaign.

104 Secure a loyal following

Loyalty marketing as a customer strategy is on the brink of a new wave of growth and innovation.

106 Winning at a contact sport

Its been described as the holy grail of contact centres: cost-effective service operations, with superior service measured through customer feedback and customer satisfaction.