Subscribe » Issue #39, May-Jun 2012 Mag Cover
Idealog—in the ideas business

Cover of Idealog #32

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These men are bringing you the fastest internet New Zealand has ever seen - by boat.

Interact


6 There's no ‘I’ in opportunity. Oh, wait …

From the editor

8 Contributors

Sam Eichblatt, Kris Herbert, Matt Nolan & Deirdre Robert

10 Revisited

14 Wiggs’ Way

Let Lance Wiggs help with your tricky business problems.

Now


16 Hacksaw mechanic

Steve Guinness channels his caffeine addiction into a deceptively simple way of saving cafes money

18 Gold standard

Nathan Goldsworthy’s self-assembled furniture is the first step in the designer’s move offshore

20 The French collection

Rod Fry’s Paris-based showroom of Kiwi art and design found an unexpected challenge: traditional French taste

22 Salvation island

A tiny island has become philanthropist John Gow’s new public arts project

24 Virtual vintners

Friendship, creative sponsorship and a new way of marketing wine

26 Our man from the institute

Rick Boven, executive director of the New Zealand Institute, took over from founding director David Skilling, who was not only very tall but had some large shoes to fill. So 18 months on, is Boven making his own mark? And what’s his big issue for 2011?

Features


36 The cable guys

Pacific Fibre looks like a perfect proposition: local heroes dreaming big, and hiring a crack team to bring New Zealand truly into the world of ubiquitous internet. But do these high-growth champions actually know anything about infrastructure? By Matt Cooney

44 Prints of darkness

Illicit can’t seem to catch a break: from the suicide of brilliant co-founder Martin Emond, the pillaging of its work by pop stars and rip-off artists, to the failure of its US partners. So the 15-year-old fashion label and K’ Road institution found a new voice and a new hip-hop market, though the joke, says Steve Hodge, remains the same. Now the US is calling again. By Florence Noble

50 After shock

Christchurch’s chocolate-box facade has cracked. The city will never be the same— but what will it choose to become? Kris Herbert meets the Cantabrians who are reinventing their city

Workshop


69 Books

David MacGregor on radical business and Mike Hutcheson on the oneupmanship between east and west

70 Drain brains

Want to keep our bright young things? Let’s give them the cities they want

70 Social mantra

Is social media the holy grail, a passing fad, or something else altogether?

72 I’ll make you an offer you can’t understand

Have you ever noticed that really competent people can explain things simply? Einstein managed to summarise the basic structure of the entire universe in five characters: E=mc2.

73 A modest proposal

It’s not tax we should be arguing over. It’s spending

74 Come together

Agencies need to learn to share

75 What’s in a name?

Our newest ministry has set itself a stern test

76 A question of perspective

We’re all in this together

78 Mixed messages

Takeaways are up—tyres are down

80 Parting shot

The Daily

Plus


29 IdealGear

Design-led delights

32 Good Vibrations

The Insitute for Biomedical Technologies

61 Just browsing, thanks

The internet’s power to transform traditional business is undisputed. Not only is it giving companies another channel through which to market themselves and sell their wares, it’s also helping them streamline their operations

62 Tailored to suit

An underperforming website taught Nicholas Jermyn Shirtmakers the value of investing in a world-class site

64 Overcoming information overload

There’s a lot going on in business, with digital information flowing thick and fast. Atlas takes the weight off its clients’ shoulders by tailoring digital asset management systems to suit their needs

66 Experience this!

Racking up page views as web-users research online is one thing, but converting that interest into quantifiable sales is quite something else. Young & Shand helped House of Travel provide a completely new experience for its online customers