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New look, new sections, new website: it's the all new Idealog. From Sam Morgan's south American dairy venture to the Kiwi at the centre of solar technology that could reshape the world economy, plus our six back-section departments (Venture, Tech, Brand, Strategy, Sustain and Design) give you plenty to get your teeth into.
Editor Matt Cooney's final word.
Aucklander Maria Ines Manchego is a photographer, cinematographer and director living in hipster ground zero—Brooklyn, New York’s Williamsburg. The quietly-spoken Chilean–New Zealander recently shot her first feature with Kiwi director Florian Habicht.
New idea or old idea better? How to expand your overseas presence? And what's the deal with rebranding?
The independent Kiwi spirits industry is alive—and with a kick
Tangleball is the latest addition to the growing global trend of DIY makerspaces, born of a desire to get offline and create tangible objects in a community-oriented way.
Click clack click clack TING: The typewriter is dead
We talk to New York-based illustrator, designer and art director Sara Blake about her imminent visit to our shores.
The Idealog Guide to Innovation
40 Prototyping and testing
Why you need to test your idea, and why it's going to be more complicated and expensive than you first thought. Plus: how to knock out a lightning-fast prototype
44 Launch and sales: Commercialisation
Now comes the biggest reality check of all: convincing customers
51 Keeping the cash flowing without passing the buck
Completely obvious thing business people still manage to forget, #92: Cash is the lifeblood of innovation and any new business
58 Sustainable innovation: Is there any other kind?
Doing business in a way that means you can keep doing it for the foreseeable future
64 Innovate, or learn Mandarin. It's your choice
Innovation is pretty much the only thing that can prevent New Zealand from becoming a second-class plantation nation.
A combination of Kiwi practices, verdant land and cash from clued-up investors like Sam Morgan yields Leitíssimo three times the production it would generate in New Zealand. Is this the end of our dairy industry - or the next step for IP?
The four young filmmakers of Splashroom Media are turning their ideals into a business, for the good of us all.
What if we could access solar energy as easily and cheaply as the grid? An idealistic young Kiwi is at the centre of a technology that could radically reshape the global economy.
He's possibly New Zealand's most commercial director—responsible for big-name blockbusters like The Mask of Zorro, Goldeneye, Casino Royale and Green Lantern. Long relocated to London, Martin Campbell talks to Felicity Monk about Peter Jackson, multimillion-dollar budgets and the Wellywood sign.
Ponoko gets Wired-up to more cutting-edge advice
100 Lovin' screenful
What's good for the state broadcaster is good for you too
Private equity's booming again. So where's the venture capital?
Muggles control the money and therefore have the power of life and death over things like, er, advertising.
Is creative advertising effective advertising? James Hurman argues it is
Much as I like poring over photographs of the Beautiful People, the awful truth is that there is no science to it whatsoever.
Innovation creates clutter, not growth. It's time to focus on simplicity
Be careful what colour shirt you wear around the Rugby World Cup
108 Compulsory fun
The creative field isn't all sex, drugs and bFM. But maybe it should be
109 Gizza mortgage
Somewhere along the way, banks decided they'd rather lend to homeowners than business.
Since the GFC, a lot has been written about the demise of capitalism. But its death is exaggerated.
Petone: decent rugby team, good coffee, great scientists. Let's leave it that way
112 Pumped up
Give us a real inflation index
Are higher food prices driving us to the gym?
Time to rewrite capitalism? Why not? Nick Main, Deloitte's global head of sustainability, spreads a message of purpose, profit and carbon constraints. Is he serious?
What if we mapped our key city, Auckland, into its own bioregions? Or Christchurch, or even Hamilton? What if we identified the social capital and ecological resources available and mapped them over existing infrastructure?
Could a fully recyclable performing vessel be engineered almost entirely out of reclaimed plastic bottles, cross the Pacific while demonstrating real world solutions?
Creating lingerie stores in the conservative Middle East market was quite an undertaking for Space Studio.
They say good things take time. Tell that to the inventor of the first compact fluorescent lamp (CFL), Ed Hammer, who developed his idea in 1975 while working as a senior physicist at GE Lighting. It took the mass market decades to cop onto the environmental and cost-saving benefits of the low-energy bulbs. But after being heralded as the energy-efficient lighting of the future, CFLs have since been criticised for their mercury content. So what’s next? Another form of lighting that has also been on the backburner for decades.
Even the press have moved on from the once-edgy atmosphere at Milan's Zona Tortona.
The backdrop to this presentation is yet another round of power struggles between left and right to control the margins and, under MMP, potentially the centre of the New Zealand political scene and ultimately the purse strings of New Zealand Inc.
We all remember Beethoven and his work, but no one recalls his banker.