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Have we got a deal for you! From New Zealand's best and brightest innovators to a couple of freaky science stories, including zapping bugs with fungi and fish fibres invisible to the naked eye, and whether the daily deals sector will last, Idealog's brimming with fresh and fruity stories.
Interact
15 Sam Minnee: From startup mouse to big cheese
Eleven years after Sam Minnee co-founded SilverStripe as a 17-year-old, he's taken the reins of the 40-strong business as chief executive.
16 Agony Lance: Deputy psychopath, selling out and avoiding bastardry
Lance Wiggs tackles your tricky business problems.
Gear
18 IdealGear
Summer's coming. Get your gear on.
Now
20 Paul Brislen phones home
Telecommunications user Vaughn Davis joins Telecommunications Users Association of New Zealand chief executive Paul Brislen over an excellent breakfast pie served – as God is his witness – with chips.
22 Mons Royale takes merino unmentionables for a ride
Professional skier Hamish Acland has turned his hand from shredding on the slopes to sewing together a merino brand that's plugging the gaps others aren't.
24 Coworking 2.0 gains traction down under
The new coworking trend is about as far from 'office rage' as you can get.
Features
26 Grouponisation and the race to the bottom
Are daily deal sites the lower common denominator of commerce?
32 Nature's on side with Greentide pesticides
Stephen Ford is into mushrooms. He's growing tiny fungal spores that kill off pests, boring through their skin and sucking out their insides.
38 Revolution Fibres spinning a winning web
Creating fibres naked to the human eye is at the heart of what the Revolution Fibres team does. But add some secret sauce to these fibres and suddenly there's the potential to overturn the cosmetics, health and electronics markets. And that's just for starters.
44 Smartest of the Smarties
Fancy yourself a bit of a dab hand in the shed? Then you'll take great inspiration from these enterprising Kiwis, who have monkeyed up everything from wireless car charging to a way to scan the fat content of meat.
Workshop
56 It's the kitchen, Jim, but not as we know it
Best Awards John Britten black pin winner Mark Elmore is an assuming and unsung hero of Kiwi industrial design.
60 Mobile payment on the cards
Your phone is already your calendar, your camera and more – and soon it could be your wallet, too.
61 Barricades and Blackberries: Unintentional advertising at its best
Once the white-collar criminal's weapon of choice, the London riots have democratised the Blackberry better than any ad campaign could.
62 Selling solar to the masses
Solar City's Andrew Booth is taking a different angle to solar rollout, and hopes councils will see the, erm, light.
63 Fractured thinking on fracking
We're all junkies for fracking – with no conviction to quit.
64 Commercialising culture: Brands beware
Beware the cavalier use of Maori words and images in a commercial context.
65 Tin 100 reveals emerging stars
Could efficiency be our competitive advantage?
66 Keeping the bright sparks burning
How do we keep the flame alive for the kids at the top of the bell curve?
67 Defeating the tax rort
Making our system simpler is the only way to fix it. A flat tax is the best way forward.
69 Mobile in the mix
Smartphones are no longer just for the upwardly mobile – and if you haven't figured out how to use them to your advantage, you need your head read.
69 Review: Brutal Simplicity of Thought
The simplicity here is not village-idiot-simple but rather brilliant-simple.
70 Stretch for success
You can be a winner at anything – if you set the bar low enough.
78 Rugby research tracks player injuries
For AUT University’s Kelly Sheerin, the Rugby World Cup experience isn’t quite finished.
The Idealog Guide to Exporting Your Ideas
87 The Idealog Guide to Weightless Exports
How to take your ideas to the world, without having to pack them up and ship them off.
