Subscribe » Issue #39, May-Jun 2012 Mag Cover
Idealog—in the ideas business

Cover of Idealog #39

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Can new super minister, Steven Joyce, fix everything? The new kings of hospitality shake off their cloaks of anonymity. We venture inside the Food Bowl. Plus our ultimate guide to R&D .... and more

Interact


8 The mixtape goes digital

Mixtape.co.nz, the brainchild of media man James Coleman, is harking back to the good old days.

11 All about: the tie

With every year that passes, the necktie is disappearing more rapidly than miniature sausage rolls at a work morning tea. So loosen yours (if you[re wearing one) and join us for a brief but thorough examination of every capitalist's favourite noose: the common necktie.

13 The Kai's the limit

After noticing the explosion of artisan food and our thirst for more and more goodies, Greig Buckley decided to give it an e-commerce twist.

16 Agony Lance: Dash for cash, print midget, and the muppet show

Lance Wiggs on making money as a startup, growing audiences and dealing with professional boredom.

18 IdealGear

Shiny stuff to buy!

Now


20 String Theory's rescue remedy

Artist Jason Dempsey took to cruising the streets in a truck to find items to construct a recycled-style workspace for ad agency String Theory

24 Smoke screening

We compare artificial cigarettes, so you don't have to

26 Patently ridiculous

Ever had trouble spreading your buttocks? It appears that act was troubling for one enterprising individual, who not only invented a Buttock Spreader but went to the trouble of patenting it. And he's in good company

28 From startup to stardom

Is your idea genius or pants? Find out with our handy flowchart

31 Curating Auckland's best with gather & hunt

New Auckland-loving website gather & hunt is all about the love – and has design at the forefront of its mission

33 Dremus: Host with the most

Online store host solution Dremus could be the next Vend-flavoured success story out of Aotearoa.

34 Celery Productions: New kid on the block

Auckland's second best-known goat farming aeroplane flying ad agency owner Vaughn Davis drops into the new but definitely not ostentatious offices of newborn events company Celery Productions.

36 Goodnature: A cleaner take on pest control

Up-and-coming company goodnature is revolutionising the way we kill pests to make the process better for animals, the environment and, in the long run, our wallets.

Features


40 Is Steven Joyce New Zealand's Mr Fix-it?

From having more portfolios than you could shake a stick at to now heading up the newly-created Ministry of Business, Innovation and Employment, Steven Joyce seems to have his fingers in a lot of political pies.

48 Pack & Company: the kings of hospitality

Matterhorn, Shaky Isles, Smith, Neighbourhood, Northern Steamship, Snapdragon. The successes of hospo group Pack & Company are well-known and numerous.

54 Inside Auckland's FoodBowl

Andy Kenworthy peeks inside Auckland's FoodBowl innovation centre for insights.

Workshop


62 The next stage for Downstage Theatre

More than just a cosmetic refresh, Wellington's Downstage Theatre has gone the full monty in its new incarnation

63 Own your (own) brand

Are we missing the boat when it comes to the design potential of own brands?

63 Book review: Black

An array of New Zealand fashion experts, lecturers and curators wax lyrical on our collective infatuation with that colour that isn't a colour.

64 UFB: Ultra flippin' boring

The fracas about the UFB is missing the point entirely.

65 Rethinking our stance on land sales

Are we too prejudiced to clearly see the possibilities around land tax?

66 No icy El Dorado yet

Some countries are aggressive in their bid for a slice of Antarctica, but it appears to be a race to the moon – useful for bragging rights and research, but of no direct commercial benefit.

67 Walking the green talk

Three enterprising Kiwi blokes decided to skateboard across a South American desert. But the first thing they did was get their trip carboNZero certified.

68 Stuff is 'dead' but print smells nice

The dominant medium now is video. Not TV – video.

69 Book review: D&AD11

Subtitled 'the best advertising and design in the world', this Taschen volume could be right on the button

69 Westpac: No class, all ass

Loath as I am to start labeling various advertising and marketing campaigns as ‘fails’, there’s one that needs a good hard smack.

69 Book review: The App & Mobile Case Study Book

A must-read for anyone doing mobile applications

70 Brand-building by goat slaughter

Knocking off goats could lead to greater gains in carbon sequestration.

71 The name of our agricultural game

Agriculture's worthy, yes. The under-pinning of our economy, yes. But sexy?

71 Book review: Great by Choice

Think crazy ideas are the ticket? Not always. Turns out pioneering innovation is great for society but statistically lethal for the individual trailblazer

72 Subverting gaming norms

Pippin Barr is spanning the divide between academics and gaming and bringing back the charm of 8-bit.

73 A novel approach to publishing

Future generations may look upon literary agents and publishing houses as curiously old-fashioned.

73 Book review: How Is The Internet Changing The Way You Think?

Did you know the internet and the web are two separate things?

Plus


120 Where did the Occupy movement get it wrong?

Banking should be on the periphery of the economy, not sitting at its heart.