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8 From the Editor
Now
17 Emerging talent: Lawrence Blankenbyl
Hotshot TV ad creative Lawrence Blankenbyl didn’t even watch the box until he was 12. Now the Brits have flown the Sweet Shop creative director to their Design Awards
18 Budget spaghetti
Andrew McKenzie’s animation is targeted at phones
18 They came to switch off his head
Tom Reilly is avoiding the fight for funding with his claymation feature
19 Six views
A new development gives the same brief to six architects— but they don’t get to compare notes
20 Fireworks and FX
The world’s animation and special effects wizards will descend on Wellington over Guy Fawkes
21 No dragons here
Why Alan Hucks didn’t need The Dragons’ Den.
22 Packing a punch
An unusual collaboration between an art gallery, an architect, an artist and a fire truck manufacturer
24 Musical tripping
Kiwi musos take inspirational trips to India and Brazil. It’s a rewarding exercise for everyone involved
26 Mr Anderson
Chris Anderson’s story about niche markets, ‘The Long Tail’, is Wired’s most popular article ever. He followed that up with a blog and now a book. His argument isn’t just about bits and bytes—it’s rugby, lamb and dairy too, he says—but is Anderson just seeing the world through ‘long tail’ glasses?
Features
36 New boys on the box
Julie Christie (bless her) gets all the airtime but a new wave of Kiwi TV entrepreneurs is hitting screens in New Zealand and on the international airwaves. Imagine what they could do with a decent share of the export receipts, writes Deborah Hill Cone
54 X-ray movies
Bruce Ferguson and Mike Hodgson’s ideas are writ large on the video screen. Their massive video productions have wowed audiences from Auckland to New York and Hong Kong. By Simon Young
58 Star turn
Starnow.com could be the perfect business for New Zealand: global, fast growing, low cost, high value and very cool. So why have we never heard of these guys? And why aren’t there hundreds more like them? Matt Cooney goes in search of the new New Thing
68 The econoclast
When a business venture turned into a quick and painful disaster, Roger Beattie learned from the experience and now he’s launched a string of innovative eco-ventures. Amanda Cropp meets a very commercial conservationist
78 The ideas factory
In 1967 Taranaki’s Govett-Brewster gallery blew the socks off New Zealand’s art scene—and sent ratepayers into a moral rage. Since then the gallery has become a model for nurturing talent, exporting ideas and generating cultural tourism. Hamish Coney looks for lessons on becoming world famous in New Plymouth
Workshop
101 Culture vultures
The lengthy title is important here: this is not so much a book about Google as one that uses the Google story as an anchor for a brilliant illumination of the way that culture and commerce have changed in the 21st century
102 A handshake across the great divide
Lock up ten celebrated Kiwi scientists with ten eminent writers and what do you get? Are Angels OK?, a book about our universe. Poet David Eggleton and biotech entrepreneur Daniel Batten examine the result
104 Sweeping innovation under the carpet
New ideas, however radical, are always better than doing nothing
105 The Digger or the DRM
If Steve Jobs isn’t the musicians’ saviour, could it actually be Rupert Murdoch?
106 A call to arms
Healthy buildings are good business for a better future. Where do we start?
108 The top of their game
The Walters Prize is a big deal. Graham Henry would understand why
110 How to ... punch above your weight
Kate Smith wants to kill big, dumb brands. Wanna help?
113 What I've learned about ... telling a story quickly
Films, Hitchcock once said, are not a slice of life, but a slice of a slice. Short films, says screenwriter and producer Shuchi Kothari, are a tiny sliver of that slice
114 Turning off
There’s more Kiwi music on the radio—but that’s only half the story
Plus
29 Presented with Better By Design
Make it real | How Air New Zealand and Living Nature use design principles to relaunch their brands from prototype to production
31 Idealgear
Summer edition | Idealog’s review of 31 design-led delights for lounge lizards, car buffs and lovers of all things premium
87 Creative showcase
Beyond the TVC | The death of the ad agency is exaggerated. Smart agencies have remodelled themselves to go well beyond the affair with the television commercial