873 stock photos, one 60-second ad
Stock images may get a bad rap and have many a Tumblr devoted to their ridiculousness – but companies like Getty prove there's a market for them. More …
WTF? movement hauls in star pulling power
Earlier this month, prime minister John Key recently came out and said he's not against gay marriage, following on from US president Barack Obama announcing his support for it. And this week the local marriage equality movement forged ahead ... More …
CAANZ Media Awards: DraftFCB makes it three in a row
DraftFCB's golden run continues: following up from the last two years' efforts, it can now boast a trio of Best in Show titles thanks to its work on the Electricity Authority’s What’s My Number? campaign at the ... More …
HuffPo helping brands become publishers
The Huffington Post – scorned as a lowly content aggregator, yet admired for the traffic it pulls – is moving into helping brands become content creators themselves. More …
Two fish and a scoop of chips wrapped up with a piece of Fly Buys
Very rarely does the medium get the message across and also have the ability to soak up grease, but OMD’s novel campaign for Fly Buys Visa that will see deep fried goods up and down New Zealand being wrapped ... More …
Telecom doubles its data, jumps back in the advertising game
1Telecom holds around half of the total residential ISP market, but it's looking to increase that, sweeten the deal its for existing customers and get more people streaming by doubling the amount of data for all Total Home broadband ... More …
Cavalier Bremworth cashes in on Target’s sticky, sorry story
You'd have been hard pressed to miss the brouhaha over the over-familiar carpet cleaner who got busted busting one out on Target this week – and the accompanying hashtag. More …
Facebook and the tale of two media models
Old media covets Facebook's IPO billions, while new social media envies the old's content, writes Michael Wolff in the Guardian. More …
Z Energy touts successful year post-rebrand
A year on from Shell's evolution into Z Energy (which was met with a mixed reception) the company says it's sitting pretty in the preferred brand stakes. More …
Starseed PR launches with impressive consumer brand lineup
There's a new PR agency on the media scene and it already counts Cloudy Bay wines, BMW, Auckland Ring Company, Neutrogena, Aveeno, and Clean & Clear among its clients. More …
It’s official: Ad people are not like the rest of us
3Beware the dangers of the office holiday party. More …
Quakes and beer rule at PRINZ awards
Beer, porn and students emerged the supreme winners at the annual PRINZ awards over the weekend in the form of the the Student Volunteer Army and the WilliamsWarn (the best beer porn you’ll see all day). More …
Authenticity in marketing. It never hurts
Less shouty, more crafting of an experience. Vincent Heeringa on what's wrong with the tourism industry and how it can lift its marketing game. More …
Advertising
Who really looks at banner ads?
Apparently you're more likely to climb Everest, have twins or watch American Idol than click on a banner ad. More …
Tourism NZ shacks up with Qantas
Tourism New Zealand is cosying up to Qantas with new marketing partnership worth a cool $4 million over two years. More …
