Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business






Silver Fern Farms show what it takes to give good meat

New Zealand farmers, transporters and butchers go to great lengths to make the lamb cuts on your dinner table look mouth-watering. It's anything but easy to produce great meat, as Silver Fern Farms' new brand campaign from Colenso BBDO ... More …




Tomorrow Project harnesses design to standardise drinks

Just what does one standard drink constitute? Y&R and the Tomorrow Project, a social change initiative run by the country's beer, wine and spirit producers aimed at educating consumers about responsible drinking, are on the trail to clear ... More …


Equality a black, white and waxy matter for Ecoya

To celebrate the passing of the Marriage Equality bill last week, New Zealand candle manufacturer Ecoya has come out with this billboard showing two wax-covered men embracing with the words "Equality by Candlelight" beneath. More …






Old Spice takes a swipe at old school ads

We're suckers for Old Spice ads. Wieden + Kennedy's numerous campaigns have almost removed the stigma of dadness surrounding the brand and the most recent effort, Mr Wolfdog, stuck the boot into marketing in completely absurd fashion, but the ... More …