Subscribe » Issue #50, Mar-Apr 2014 Mag Cover
Idealog—in the ideas business

Mass spectacle of an idea walks away with top prize in ANZ’s ‘Welcome the World’ campaign

The public has spoken and the public will be required to participate after Palmerston North-born Pulusea Seumanu’s idea was named the winner in ANZ’s ‘Welcome the World’ campaign.

Seumanu’s idea brings together clothing, cards, colour and movement, all of which will be co-ordinated in a mass spectacle created by thousands of Kiwis.

Proving that having public in a campaign can work well, the DDB campaign received 6,482 public votes with the five finalists collectively pulling in over 24,000 votes. Seumanu’s nomination received over 7,800 of those votes.

For coming up with that winning idea Seumanu, an early childhood teacher, has nabbed for himself a comfy $25,000 and four tickets to the RWC 2011 final.

ANZ New Zealand chief executive David Hisco, together with event producer Ant Hampel and brand specialist Steve Kane comprised the judging panel, which described Pulusea’s idea as a dynamic and colourful that would bring people together.

A team of event specialists will work with Pulusea over the next ten weeks to bring 'Human Animation' to life before the grand unveiling in September.

In describing his winning entry, Pulusea comments: "Using crowd direction specialists, choreographers and designers, we would create a breath-taking welcome message that would span the length of a rugby pitch.

"The rehearsal and performance could be filmed and uploaded to the web, as well as shown on TV. It would involve thousands of people. I just love the idea of involving everyone who wants to be involved." Meanwhile the remaining four finalists will receive tickets to the RWC final or semi-final match.


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