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Idealog—in the ideas business

Eventfinder to show Aussies how to do events right

Having established a firm foothold locally, Eventfinder is taking its event marketing platform to the Australian market – and if its initial reception is anything to go by, promoters and organisers across the ditch are lapping it up.

Chief executive Michael Turner said the launch of had so far blown expectations out of the water.

"After only two weeks we've listed over 4,000 events nationally across Australia," he said.

"It only took 10 days for the site to attract more than 1,500 visitors a day. That's extraordinary considering we haven't done any marketing yet". 

Echoing the New Zealand model, the Australian version provides a nationwide service, including regional Australia as well as major metropolitan areas, and covers major concerts, sports, festivals and theatre events to pub gigs.

Turner said while many applications served a small part of the market, Eventfinder was the world's only integrated event marketing, syndication and ticketing platform, giving promoters, organisers, venues and artists the ability to list and manage their own event information, distribution and ticketing services.

It allowed them to sell tickets online without giving up control over customer relationships, and doing away with exorbitant transaction fees, delivery and convenience charges to end consumers, he said.

Eventfinder was founded in New Zealand in 2006 and media company APN acquired a stake in the business the following year.

It has more than 150 syndication partners in print and online, supplying content to Yahoo, MSN, NZ Herald and Fairfax among others.

The company, which makes money from premium placement, newsletter marketing, ticketing and overseas licensing, recently completed a funding round with a view to launching in the US and south-east Asia.

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