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Idealog—in the ideas business

South Island ski fields band together to capture the tourist dollar

Eight of New Zealand's top ski fields have joined forces to create the largest commercial ski network in New Zealand in a bid to capture more of the international tourist dollar.

Skiing, snowboarding, dining and other attractions will all be part and parcel of OnePassNZ, providing visitors with access to 2230 hectares of lift-serviced terrain and some of the South Island's biggest tourist attractions from skydiving to jet boating and wine trails. .

The new pass will be loaded with snow dollars, which can be used to gain unlimited access to lifts at participating ski fields. Passholders can also use it to rent gear, buy lessons, buy food or book other local off-mountain activities.

Operators taking part in the scheme include Cardrona Alpine Resort, Treble Cone, Snowpark, Snowfarm, Ohau, Mt Dobson, Roundhill and the Porters Ski Area.

Treble Cone marketing manager Nigel Kerr says the programme will boost group profitability.

"Coming together in a joint marketing venture means that both the ski fields and the tourists win. Participating ski areas will share marketing costs while tourists will have access to some of the best ski areas that mid-Canterbury, Queenstown, Wanaka and the McKenzie District has to offer.

Lake Wanaka Tourism general nanager James Helmore reckons the OnePassNZ cooperative will be "huge" for the area.

“From a destination standpoint, having a ski and activity pass that offers both snow and off-mountain activities is brilliant and is just what consumers need to enjoy everything the central South Island has to offer, not just great skiing," said Helmore.


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