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Idealog—in the ideas business

Endace takes a bite of Silicon Valley

Homegrown technology company Endace has opened its newest office in California, which will become its global product and marketing hub.

The Silicon Valley branch will house customer demonstration facilities along with the West Coast sales team and other senior executives.

“For any innovation-driven organisation, a Silicon Valley presence is critical," said  Rob Atherton, vice president corporate and business development.

"Our new location and facility in the world’s technology epicentre enables us to attract and retain the talent we need to help us execute on the next phase of Endace’s strategy and growth.”

Endace also has a significant presence in Virginia where the company’s US headquarters are located.

Endace originated at the University of Waikato in 1995 and now employs more than 100 staff in New Zealand, Singapore, the UK and US.

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