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Idealog—in the ideas business

Cookie Time: now on Air NZ flights

cookie time on air nz flights

L-R: Cookie Time Limited national sales manager Heath deGarnham andgeneral manager Lincoln Booth; Air NZ Australasian inflight services product and service manager Nicole Maclennan and supplier relationship manager Thomas Hinton; CTL founder Michael Mayell

Air New Zealand domestic passengers will soon be chowing down on Cookie Time cookies thanks to a new partnership deal being rolled out right now.

The much-loved Christchurch Cookie Time brand was recently spruced up by Dow Design, ahead of its 30th birthday in February.

Three million Cookie Time Rookie Cookies a year are expected to be delivered to travellers under the new deal, which makes it the new sweet offering on main trunk domestic flights.

Lincoln Booth, Cookie Time Limited general manager, says the Air New Zealand partnership brings together two iconic Kiwi brands.

“We’ve just had our biggest brand refresh in 20 years, bringing our beloved Cookie Muncher front and centre of new packaging, point of sale, advertising and signs for more than 900 dairies throughout the country. So we’re delighted with the opportunity to fly even higher with this partnership.”

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