2011-08-09 16:39:01 // Esther Goh
// The Idealog Blog
| 1 comment
With the tide of public opinion turning firmly against Adidas, Rebel Sport is digging into its own pockets and showing it's on the side of consumers, not corporates.
2011-08-05 10:55:51 // Deirdre Robert
// The Idealog Blog
| 1 comment
Toyota’s leadership in making the environment a core management priority, while also engaging in a meaningful way with audiences around the world, has seen the company take out the top spot in Interbrand’s 'Best Global Green Brands' 2011 report, which ranks the top 50 ‘green’ brands with a global presence. But some of the very brands that ranked highly in environmental sustainability performance lagged behind when it came to public perception of their performance, suggesting many companies have a way to go when it comes to communicating their corporate social responsibility efforts.
