2011-08-05 10:55:51 // Deirdre Robert
// The Idealog Blog
| 1 comment
Toyota’s leadership in making the environment a core management priority, while also engaging in a meaningful way with audiences around the world, has seen the company take out the top spot in Interbrand’s 'Best Global Green Brands' 2011 report, which ranks the top 50 ‘green’ brands with a global presence. But some of the very brands that ranked highly in environmental sustainability performance lagged behind when it came to public perception of their performance, suggesting many companies have a way to go when it comes to communicating their corporate social responsibility efforts.
2011-05-31 12:36:08 // Design Daily Team
// The Idealog Blog
| 2 comments
All Blacks sponsorship is generally quite rife but in Rugby World Cup year, it’s notched up to another level entirely. But if Dan Carter posing as a heat pump doesn’t make you want to buy one, will the knowledge that the All Black’s have had a hand in designing a limited edition Ford Fiesta get you interested?
2011-04-06 16:48:15 // Design Daily Team
// The Idealog Blog
What’s cheaper than a $2 million giant plastic waka, 150 percent the size of All Black great Michael Jones and will be on display during the Rugby World Cup?
2010-09-23 09:23:03 // Design Daily Team
// The Idealog Blog
| 1 comment
Our national carrier really is going all out in their ‘crazy about rugby’ campaign. Their recent safety video featuring a number of All Black’s delivering flight safety procedures —scattered with rugby terminology throughout—helped wipe the ordinarily glazed look off the faces of passengers. Now the airline is set to literally turn the skies black with the unveiling of their new domestic jet fleet.
