2011-09-28 13:46:15 // Deirdre Robert
// The Idealog Blog
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MoMA as a name might work well for New York’s Museum of Modern Art, but apply the same acronym theory to Auckland Art Gallery (AAG) and Alt Group’s Dean Poole reckons it would sound more like something “the cat would bring up”. No, according to Poole, having the consistent theme of ‘ART’ running through the re-developed gallery’s new branding is much more effective.
2011-08-24 11:54:31 // Design Daily Team
// The Idealog Blog
In an interview with last year’s Best Awards Black Pin winner Dean Poole of Alt Group, he said the design agency could be huge but instead it just wants to be “small, nimble and do good work for a long, long time”. It’s a philosophy that seems to be holding it in good stead with the firm picking up a bunch of design awards as of late, but the latest honour to grace the agency is reserved for Poole himself.
2011-07-01 10:12:22 // Design Daily Team
// The Idealog Blog
It looks to be business as usual for multidisciplinary design company Alt Group as it continues to rake in awards from New Zealand and abroad. The latest accolades come after three of its pieces were selected as winners in New York’s prestigious 365: AIGA Annual Design competition, which celebrates international design work that is both aesthetically challenging and effective.
2011-04-14 10:38:53 // Design Daily Team
// The Idealog Blog
Eating chocolate is tasty but typing on it is another story. And it's a concept clever enough to earn Alt Group another international award. The multidisciplinary design firm is no stranger to winning awards, nabbing 87 national and international awards in 2010 alone. And now that the 2011 awards season is upon us, Alt has come out firing with news the firm has won the In-House category for the second year in a row as part of Australia's CREATIVE magazine Hotshop Awards. But Alt isn’t the only Kiwi company putting in a repeat performance, with Wellington-based Resn, who have worked along side impressive clients like Toyota, Puma and MySpace, also picking up the award for best Digital and Interactive Agency for the third year running.
2010-10-26 12:00:10 // Design Daily Team
// The Idealog Blog
Alt Group’s award sweeper Dean Poole talks about a maturing design culture and tells us why New Zealand is on par with any other design culture in the world. And what’s with his t-shirt?
2010-10-26 11:49:16 // Design Daily Team
// The Idealog Blog
There were a hefty amount of entries hoping to bath in wining spotlight at this year’s 10th AGDA (Australian Graphic Design Association) National Biennial Awards in Brisbane. About 2000 to be precise, covering 18 categories, including Corporate Identity, Publications, Digital Media, Packaging, Environmental Design and Design Effectiveness. But on the night, there could only be 416 winners, comprising of 241 Finalists, 167 Distinctions and 8 entries achieving AGDA's highest accolade—the Pinnacle. And doing Enzed proud on the night was the design multidisciplinary design company, Alt Group, who seem determined to scoop design awards from every corner of the planet.
2010-10-07 13:35:09 // Deirdre Robert
// The Idealog Blog
Eleven years ago four young men started a conversation that eventually led to the super power in creativity that we know today as Alt group. Having collected about a gazillion awards since its inception (roughly speaking), Alt's creative director and co-founder Dean Poole took the company's success another step further by snapping up the highly prestigious John Britten Black Pin award—for an individual who has made a major contribution to design nationally and internationally—at Friday’s Best Design Awards. So does winning this grandiose award change anything? No—life is as crazy as always he says. And he still can't cook.
2010-08-26 09:55:50 // Design Daily Team
// The Idealog Blog
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One Kiwi company has fared particularly well at the recent red dot awards, which honour top design trendsetters from around the world, across a broad range of cartegories. Auckland based multidisciplinary design company, Alt Group, swept up seven ‘red dot: communication design’ awards. The red dot awards, which are judged by a panel of 15 of the world’s foremost design experts, recognise the best in product design, communication design, and design concepts from around the globe.
2010-06-24 14:33:43 // The Editors
// The Idealog Blog
Alt Group and Colenso collected three gongs at the Cannes Lions last night, completing another Kiwi Cannes haul
