2009-05-14 15:02:04 // Vincent Heeringa
// The Idealog Blog
Disruption is the word of the moment for business books: YouTube is disrupting TV; Skype is disrupting telecomms; free is disrupting, well, everything. If you’re the incumbent, disruption spells disaster. So it’s a surprise to find a global incumbent, advertising agency TBWA—recently named 24th in the Top 50 Most Creative Companies by Fast Company magazine—make disruption a core plan for business development. I asked TBWA\Whybin chief executive David Walden and executive creative director Andy Blood: just what’s wrong with the status quo?
2009-05-07 11:51:32 // Vincent Heeringa
// Idealog TV
If you’re the incumbent, disruption spells disaster. Right? Not so, say Andy Blood & David Walden of TBWA\Whybin. Here’s how they they welcome disruption
