2012-05-11 10:49:57 // Ben Fahy
// The Idealog Blog
Countdown's upping the customer experience ante with the launch of its iPhone app that features a digital shopping list and barcode scanning technology, as well as the ability to check prices, find recipe ingredients, collect loyalty points and shop online.
2012-05-10 10:10:20 // Josh Martin
// The Idealog Blog
| 2 comments
Unless you’re a proud member of the beige brigade you may not have heard about the Kiwi cricketing app that's knocked the world for six.
2012-05-09 10:19:46 // Elise Sterback
// The Idealog Blog
Elise Sterback from the BizDojo tries out Donate Your Desktop – blazing the way for social ‘appreneurism’ – for herself.
2012-05-01 13:32:50 // Elise Sterback
// The Idealog Blog
Yet another trio-matching game – but this one is flippin’ cute! The latest in our series with the BizDojo.
2012-04-20 16:20:22 // Josh Martin
// The Idealog Blog
An app that tracks aftershocks in Canterbury has taken off with users, surprising even its developers.
2012-04-11 16:51:23 // Esther Goh
// The Idealog Blog
| 5 comments
A brand new Kiwi-developed app promises to keep taxi drivers honest – so even if your final fare induces a minor panic attack, at least you'll know you weren't ripped off.
2012-04-04 10:44:30 // Elise Sterback
// The Idealog Blog
| 1 comment
Pipe up! Air Pipes lets you unleash the sound of history’s most annoying instrument - the bagpipes - on unsuspecting strangers and loved ones alike.
2012-04-02 14:30:15 // Esther Goh
// The Idealog Blog
| 1 comment
Full disclosure. I have no children. But if I did, this would definitely be on their bookshelf.
2012-03-08 09:37:32 // Esther Goh
// Idealog #38: workshop
| 7 comments
Geo-tagging, photosharing app Snapr is well placed to carve out a niche in this burgeoning space.
2012-02-22 12:59:05 // Idealog
// The Idealog Blog
The new app economy is all about freemium – the majority of App Store revenue is derived from freemium social and mobile games, with in-game purchases driving sales.
2012-02-21 16:48:46 // Siobhan Leathley
// The Idealog Blog
Much like Ritalin for dreamy children, controlled levels of coffee consumption can make you work harder, faster and better then ever before. And, guess what, there’s a new app to help you do it.
2012-01-31 11:47:39 // Siobhan Leathley
| 2 comments
As Brancott Estate rolls out a contemporary new look across its entire wine range, it's also releasing a new app bringing together the worlds of wine and entertainment via QR code.
2012-01-27 14:50:19 // Ben Fahy
// The Idealog Blog
| 4 comments
MediaWorks has jumped on the social TV bandwagon with an app, Pluk, that uses audio recognition technology to deliver content from the TV straight to a user’s phone.
2012-01-26 19:30:53 // Siobhan Leathley
// The Idealog Blog
Sick and tired of punks leaving their seat and sidling their way to the end of the row, disrupting your movie?
2012-01-25 17:34:59 // Siobhan Leathley
// The Idealog Blog
With government and corporates alike onside, nonprofit Kiwipedia is out to make learning about New Zealand’s animals more fun.
2011-12-20 12:37:40 // Siobhan Leathley
// The Idealog Blog
The Tintin experience just got even better for fans – HarperCollins Publishers, Weta and Moulinsart have collaborated on an app to let viewers immerse themselves into Hergé's rich fictional world.
2011-11-07 13:33:20 // Nick Churchouse
// The Idealog Blog
| 2 comments
Local startup uSnap.us, which provides a mobile and web application for guest-sourcing wedding photos, has been crowned winner at Startup Weekend Wellington.
2011-11-01 15:13:20 // Cath Winks
| 2 comments
The Herald’s TimeOut section has been reinvented as an interactive print product, leading APN to claim to be the first New Zealand publisher to launch an augmented reality app.
2011-10-28 13:44:43 // Esther Goh
// The Idealog Blog
| 1 comment
Injecting a bit of spice into the average Kiwi’s limited cooking repertoire is the aim of Fast, Fresh & Tasty, a new iPhone app launched today.
2011-10-26 10:32:41 // Idealog
// The Idealog Blog
| 1 comment
The Tongariro Crossing has become the first national park to get its own interactive smartphone app, just in time for the summer swell of keen hikers and walkers.
2011-10-21 11:34:17 // Sarah Robson
// The Idealog Blog
| 1 comment
Better to get in first with the good idea, savings and all, than to be beaten to it, says Veronica Nobbs.
2011-10-19 11:15:19 // Esther Goh
// The Idealog Blog
| 1 comment
Soft-launching a game in New Zealand is a strategic move for game developers Hidden Variable Studios.
2011-10-17 11:22:48 // Idealog
The stuff.co.nz mobile team has triumphed at the 2011 W3 Awards in Los Angeles, bringing home not one but two commendations from a pool of 3,000-plus entries.
2011-10-06 16:27:51 // Esther Goh
// The Idealog Blog
| 2 comments
Struggling to find motivation to lace up those shoes and hit the pavement? Would you run faster with a horde of bloodthirsty zombies in hot pursuit?
2011-09-09 10:18:10 // Esther Goh
Ovum is tipping app downloads in the Asia-Pacific market to grow by almost 200 percent this year, with Android's dominance forecast to soar to new peaks in the near future.
2011-09-06 09:09:09 // Ben Fahy
// The Idealog Blog
| 1 comment
When it comes to making successful branded apps, there are generally two rules: either make it useful or give it some novelty value. And, if possible, combine elements of both.
