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Idealog—in the ideas business

  • What's in a name? Quite a lot, apparently

    2011-06-27 12:54:19 // // The Idealog Blog
    NZTE’s Better By Design programme has produced some outstanding results when it comes to transforming businesses. Engineering company Milmeq, formerly known as Realcold Milmech group, is one of the more recent benefactors of the programme, undergoing a complete visual identity and name change at the hands of Dow Design.
  • Dick Powell on why you need to look—not see

    2011-02-23 09:59:17 // // The Idealog Blog
    It’s not hard to come up with good ideas. As a designer, the challenge is in building a belief within yourself that you can make the idea work. So says Dick Powell, chairman of global creative, design and advertising organisation D&AD. Speaking at the NZTE Better by Design CEO Summit, he discuses the strong link between design and innovation.
  • Rob Fyfe on why business design is about personality, story telling and instilling realness

    2010-11-22 12:53:55 // // The Idealog Blog
    From an airline practically hung by its heels in 2002—encumbered with an outdated fleet, an obsolete business model and employee and national morale at an all-time low—Air New Zealand has transformed to become a world-class airline with a host of awards, a sassy brand and an ever-growing following. Clearly the airline is doing something right in the organisational design and innovation space . But to get it right, forget wafty organisational jargon like ‘company mission statements’, ‘values’, and ‘strategic visions’, says the airline's chief executive Rob Fyfe.
  • Rob Fyfe on why business design is about personality, story telling and instilling realness

    2010-11-19 13:16:35 // // The Idealog Blog | 1 comment
    From an airline practically hung by its heels in 2002—encumbered with an outdated fleet, an obsolete business model and employee and national morale at an all-time low—Air New Zealand has transformed to become a world-class airline with a host of awards, a sassy brand and an ever-growing following. Clearly the airline is doing something right in the organisational design and innovation space . But to get it right, forget wafty organisational jargon like ‘company mission statements’, ‘values’, and ‘strategic visions’, says the airline's chief executive Rob Fyfe.