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Idealog—in the ideas business

  • Dan Gosling’s advice to young Kiwi fashion designers

    2013-08-19 13:00:48 // // The Idealog Blog | 2 comments
    The director of Stolen Girlfriends Club Dan Gosling has some tips for young fashion designers to succeed in the industry and figure out what’s next after the catwalk.
  • Aren’t we forgetting something?

    2011-09-05 12:09:19 // // The Idealog Blog | 4 comments
    Sustainability – it’s pretty hard to read a corporate report, listen to a business guru or attend a business forum without hearing the word. BMW claim “sustainability isn’t a buzzword for the BMW Group, but is deeply anchored in the corporate strategy” and even good ol’ NZ Post reckons “sustainability sits at the heart of our business”. In the universities academics are working long hours to define, understand and operationalise the concept, with enough papers published to wipe out half a forest. It seems that everybody is talking about it, thinking about it and either doing it or claiming to do it. But how does the public perceive it?
  • Mini’s ambitious new marketing strategy

    2010-08-04 12:04:06 // // Idealog #28: workshop | 3 comments
    Cars have been sold the same way for decades. It's time for a grand experiment.
  • Celsias is live

    2009-08-21 15:13:05 // // The Idealog Blog
    Our new eco-web effort goes live