2011-09-08 14:16:24 // Vincent Heeringa
// Idealog #35: features
| 1 comment
Vincent Heeringa eats ... and eats ... and eats, all in search of design-led food and beverages
2011-09-06 11:28:51 // StopPress Team
Silver Fern Farms and Bidvest are doing everything they can to get Kiwi meat into RWC visitors' gullets by supplying New Zealand-grown lamb, venison and beef to 138 leading restaurants around the country
2011-09-06 09:09:09 // Ben Fahy
// The Idealog Blog
| 1 comment
When it comes to making successful branded apps, there are generally two rules: either make it useful or give it some novelty value. And, if possible, combine elements of both.
2011-08-30 16:37:44 // StopPress Team
// The Idealog Blog
Universal McCann’s Maybelline Baby Lips campaign has taken out the second quarter of Yahoo! New Zealand’s Digital Strategy Award.
2011-08-22 11:57:03 // Idealog
Australian-based Super Retail Group, which operates Supercheap Auto in New Zealand, is expanding further into the Kiwi market with the launch of FCO Fishing Camping Outdoors.
2011-08-15 12:26:57 // Idealog
Banking underdog Kiwibank has launched its latest attack on the big players with an interactive experience that exhorts users to "leave all your bad banking experiences behind".
2011-08-12 11:38:22 // Ben Fahy
Colenso BBDO may be currently dealing with the loss of one of its biggest clients, but there was a ray of light last night at the Aotea Centre when its creative team took home the $10,000 booty after its ‘Home Alone’ ad for Pedigree Dog Food was named the newspaper ad of the year.
2011-08-11 15:12:49 // Idealog
// The Idealog Blog
Everyone's buzzing about the Adidas PR fiasco. Why has the frenzy over a black shirt gripped the entire country? Vincent Heeringa talks branding – and the Best Awards – on Kiwi FM.
2011-08-11 12:47:18 // Idealog
There's plenty of money to be made in merchandise, something the Star Wars franchise has demonstrated over the years with video games, books, toys and kitchenware to name a few, and now fans can get in on the action with the release of a coin set featuring characters from the series.
2011-08-09 16:39:01 // Esther Goh
// The Idealog Blog
| 1 comment
With the tide of public opinion turning firmly against Adidas, Rebel Sport is digging into its own pockets and showing it's on the side of consumers, not corporates.
2011-07-25 17:46:25 // Ben Fahy
Moa is now officially the ‘Beer for Olympians’, the first time a craft brewery has held this level of sponsorship in New Zealand or, as far as the Moans know, the world.
2011-07-25 16:54:26 // Idealog
The public has chosen St John as the most trustworthy brand around, marking the first time a charity has ever topped the Reader’s Digest list.
2011-07-20 11:47:14 // StopPress Team
That little man with the frizzy brown hair, squeaky voice and bright coloured lycra might have agitated some, but he’s been part of a marketing recipe for success that has earned Air New Zealand a prestigious global win.
2011-07-15 15:13:49 // StopPress Team
Reputation is everything, someone may have once said. And Air New Zealand has the best one, according to the second annual New Zealand Corporate Reputation Index.
2011-07-15 11:48:12 // Vanessa Ellingham
| 7 comments
Our picks of the persnickety trademark bunch, plus predictions for the near and not-so-near future.
2011-07-13 14:14:11 // Vanessa Ellingham
// The Idealog Blog
The latest social experiment film stars a Hollywood actress, Toshiba, Intel—and maybe even you.
2011-07-04 12:41:26 // Mike Hutcheson
// Idealog #34: workshop
| 3 comments
Muggles control the money and therefore have the power of life and death over things like, er, advertising.
2011-07-04 11:10:01 // Deirdre Robert
// The Idealog Blog
| 5 comments
Local brand and marketing company Tuskany Agency last week unveiled its new vision and strategy for downtown Tauranga, including a new logo (which at first glance seems reminiscent of the Microsoft logo) and the positioning statement: “Locals. Love it!”. But when it comes to the actual logo and slogan itself —as seems to be the inevitable case in almost every brand redesign— not everyone actually loves it.
2011-06-22 11:25:31 // StopPress Team
The public has spoken and the public will be required to participate after Palmerston North-born Pulusea Seumanu’s idea was named the winner in ANZ’s ‘Welcome the World’ campaign.
2011-04-05 16:49:03 // Deirdre Robert
// The Idealog Blog
| 2 comments
In 1993 Malcolm Rands, together with his wife Melanie, launched a small mail-order business supplying green every day household products, all with the aim of creating a healthier more sustainable world. 19 years on and the ecostore brand has come a pretty long way from its roots in the Rands’ basement of their eco-village property in Northland. But with a range that spanned over 100 products as of last year, and with complacency a known enemy of innovation, ecostore has undergone a massive formulation and design makeover, the results of which were revealed at an event at the company’s home base in Auckland last night.
2011-03-23 16:27:01 // Deirdre Robert
// The Idealog Blog
| 1 comment
When we spoke to Kate Alexander of Studio Alexander at last year's Best Design Awards (see video interview here), she said she loved working with her old man because there was so much to learn from him. Now it seems she's learned enough to ease herself into the position of managing director of the design and brand agency she co-founded with her father in 1999. In the meantime her father and fellow Studio Alexander co-founder, Grant Alexander, is still very much in the picture as a director of the company.
2011-03-15 14:11:48 // Deirdre Robert
// The Idealog Blog
| 2 comments
While murmurings of a possible merger with the National Bank remain shrouded in secrecy, what is certain is that ANZ’s super-regional strategy, more specifically, the associated brand roll-out that comes with the strategy, is doing something right after Asia-Pacific brand delivery company Diadem won an award for best brand implementation for its ANZ project as part of the seventh annual REBRAND 100 Global Awards.
2011-02-17 11:29:04 // Design Daily Team
// The Idealog Blog
| 12 comments
Although Tom Robinson began his natural, plant-based products venture in the 60s, his Earthwise range of home cleaning products is only now making its way to supermarket shelves thanks in large to a funky brand makeover.
To celebrate the Earthwise rebrand, we’ve got three Earthwise Home Range kits to give away for the best eco packaging suggestions.
2011-02-14 14:12:35 // Deirdre Robert
// The Idealog Blog
While Earthwise Group was born 1960s New Zealand, its plant-based, environmentally-friendly range of home cleaning products has only recently hit supermarket shelves, thanks to a recent boost in investment coupled with some brand makeover magic courtesy of Auckland-based brand strategy company BRR.
2011-01-19 11:35:47 // Deirdre Robert
// The Idealog Blog
| 3 comments
Thinking outside the box, or rather outside the country, has seen Christchurch design company Redesign catapult itself onto the global stage. And global expansion seems to have treated the company well, with business opportunities opening up in South East Asia, the Middle East, Europe and Australasia.
2010-11-16 14:48:28 // Deirdre Robert
// The Idealog Blog
| 1 comment
Dunedin may have recently received a new branded identity courtesy of BrandAid+ and Auckland based Projector Media Ltd, but Abby Brewster has a few ideas of her own—even if she does live all the way in the US.
2010-10-28 14:57:56 // Design Daily Team
// The Idealog Blog
This year's NZTE CEO Summit is all about design integration—one of the most significant transformational tools in global business. Companies that embed design create new opportunities, new markets and new value. The summit will explore the theory and practice of design integration, learning from global exemplars, and Design Daily will be there pass on all the inside knowledge and tools from the summit. Stay tuned...
2010-10-28 12:58:05 // Design Daily Team
// The Idealog Blog
| 26 comments
As part of DB Export’s brand makeover—which pays homage to the brand's past by incorporating retro and nostalgic design—we’re giving you the chance to revisit the 60‘s by taking home a twin-pack of the limited edition quart bottles, complete with the old style print press packaging. Just share a link with us to your favourite piece of retro design—be it food, drink, or a piece of technology. Take this stunning Walkman for example...
2010-10-27 09:14:06 // First Light – NZ Solar Decathlon
// The Idealog Blog
With one of the 10 competitions in the Solar Decathlon 2011 being centered around communications, the First Light team tell us how strategic design company Designworks has produced the foundation for the positioning of the First LightNZ brand, as well as ongoing strategic advice leading up to the Washington event.
2010-10-19 10:25:57 // Ben Fahy
// The Idealog Blog
| 1 comment
Regional branding efforts and their associated tourism pushes often have a whiff of desperation about them. But there seems to have been a coming of age in New Zealand recently, with some solid and distinctly uncringeworthy new marketing initiatives from Wellington, Christchurch and, most recently, Dunedin, which has just launched its new brand with an outdoor and online campaign.
2010-10-15 17:00:22 // Design Daily Team
// The Idealog Blog :: The Idealist
Read as Vanity Fair’s Juli Weiner comically sums up what has been a manic week for Gap clothing company, after its new logo received a stupendous amount of backlash. With all the ensuing fuss that followed the re-design, it looks like it’s back to square one for Gap, with the re-adoption of the original logo. As Weiner summarises, “The new Gap logo is survived by its antagonistic Twitter feed and a dozen failed branding strategies slide shows, in which it will be archived in the annals of history. To heaven, the Helvetica now ascends.”
2010-10-14 14:11:10 // Design Daily Team
// The Idealog Blog
| 1 comment
Strong and effective design was a prominent theme at last night’s NZ International Business Awards, which recognise new approaches that businesses are taking to achieve international success. And it was smart design that resulted in Pumpkin Patch collecting the Judges' Supreme Award.
2010-10-05 12:42:06 // Design Daily Team
// The Idealog Blog
Don’t worry, they’re not real, but this proposal from “transformational creative ideas agency” ACCESS—to utilise global city landmarks to create Audi billboards sing real cars—does make you wonder if such brand advertising could actually come into fruition in the future. The brief centres around a display of four life-size Audi cars that are suspended inside silver rings, which are then attached to iconic bridges around the world. Selected bridges in the brief include the Sydney Harbour Bridge, Brooklyn Bridge, Tower Bridge and a Venice canal bridge—sorry, no Audi for you Auckland Harbour Bridge.
2010-09-30 15:19:32 // Design Daily Team
// The Idealog Blog
| 15 comments
‘200 Best packaging Design Worldwide’, by Luerzer's Archive, showcases the most curvy, funky, colourful and knock-out packaging designs to have ever been created and we've got copies of this artful book to give away to two lucky winners. All you have to do is send in a picture or link to the most grotesque piece of packaging design you’ve seen. Easy.
2010-09-30 15:13:27 // Deirdre Robert
// The Idealog Blog
As well as being a rather convenient form of product containment, packaging can be an artwork in and of itself, regardless of what’s contained inside it. And the book ‘200 Best packaging Design Worldwide’, by Luerzer's Archive, showcases the most curvy, funky, colourful and knock-out packaging designs to have ever been created
2010-09-29 10:41:37 // Design Daily Team
// The Idealog Blog
It’s an iconic space that has seen its fare share of big name events, including a number of FA Cup finals, the 1948 Summer Olympics and even Live Aid. In 2000, the old Wembley stadium was demolished to make way for the new stadium which wasn’t completed until 2007. Three years on and the stadium is gearing up for the next stage in its development by unveiling a new brand identity.
2010-09-27 12:16:21 // StopPress Team
// The Idealog Blog :: The Idealist
The lactose enthusiastic among you will have probably noticed the cleaner look of anchor’s milk packaging on your recent jaunts to the supermarket. Creative agency Colenso and Dow Design are behind the rebrand and the aim, says Dow Design’s creative director Donna McCort, “...was to find a simple and powerful visualisation of freshness, to represent the modern dynamism of Anchor”. StopPress ventures further into the rebranding.
2010-09-17 09:17:01 // Vicki Holder
// The Idealog Blog
A respect for classic design defines optometrist Michael Holmes’ latest venture – a boutique store that opened this week in the heart of Auckland’s High Street.
2010-07-20 10:09:07 // Design Daily Team
// The Idealog Blog
Aaron Carson doesn’t like rugby, and he’s the first to admit it. But he knows the tsunami of attention that will be generated with next years Rugby World Cup can't be ignored. With that in mind, he asks leading industry players Kevin Bowler, Phil O'Reilly, Leon Grice and Michael Barnett what it all means for New Zealand business, even perhaps, your business.
