2013-04-30 11:47:27 // Sim Ahmed
// The Idealog Blog
Beer is fragile and precious cargo for many Kiwi blokes and blokesses, so Lion's 'Beer Insurance' campaign for its Crafty Beggars range isn't nearly as absurd as it might sound.
2013-04-29 09:34:28 // Sim Ahmed
// The Idealog Blog
New Zealand farmers, transporters and butchers go to great lengths to make the lamb cuts on your dinner table look mouth-watering. It's anything but easy to produce great meat, as Silver Fern Farms' new brand campaign from Colenso BBDO shows.
2013-04-09 12:16:27 // Design Daily team
// The Idealog Blog
| 1 comment
Interbrand has re-designed the iconic V can to complement the V Robbers campaign, which kicked off in February.
2013-04-05 10:05:10 // Design Daily team
// The Idealog Blog
Convenience stores are often busy and cluttered, but new premium coffee and food brand Motto hopes to offer an oasis amongst the mad rush, with a splash of colour and a chirpy tone.
2013-02-14 08:27:17 // Idealog
Sanitarium has settled up with an importer of Queen’s Jubilee UK Marmite, which will see 1,908 jars of the black gold, currently detained by Customs, released for sale as a one-off.
2013-02-04 10:33:54
// The Idealog Blog
In one sense, the ultimate cachet is having such a famous brand that you don't need a logo, writes Mitch Joel at HBR.
2013-01-29 14:24:56 // Josh Martin
// Idealog #42: interact
| 1 comment
With a colour palette taken from fashion rather than food, the artist formerly known as Omaha Organic Berries is getting a makeover. Say hello to OOB.
2013-01-24 13:14:36 // Elizabeth Davies
// The Idealog Blog
| 3 comments
Auckland agency BRR has snagged a place in graphic design enterprise Under Consideration’s Best Identities of 2012 list, with its work for the New Zealand Antarctic Research Institute coming in ninth out of 12 brands.
2012-12-19 10:15:16 // Idealog
// The Idealog Blog
PHDiQ and Fracture are encouraging Kiwis to indulge their dreams of musical megalomania through the Lipton Ice Tea Summer Festival project, a Facebook app where users can create their own dream summer gig.
2012-12-06 16:04:19 // StopPress Team
// The Idealog Blog
As the Auckland Zoo gets set to mark its 90th birthday this month, it's received an early birthday present in the form of a rebrand.
2012-12-06 14:15:58 // Design Daily team
// The Idealog Blog
| 2 comments
Tis the season for awards, and Kiwi agencies have put in a more than reasonable showing at the recent Australian Graphic Design Association (AGDA) Design Biennale Awards in Melbourne.
2012-12-03 12:50:55 // Ben Fahy
// The Idealog Blog
Avanti Bikes, which celebrated its 25th birthday last year, is well renowned as a design-led company. Now it's added another technology-driven advantage to its arsenal in the form of its multi-lingual, responsive website, which was built by Auckland digital agency Salt Interactive.
2012-11-27 11:32:17 // Josh Martin
// The Idealog Blog
Boutique Martinborough winery Vynfields is the toast of the prestigious Hong Kong Jockey Club – annual membership fee $400,000 – with its organic and biodynamic tipple.
2012-11-22 15:54:15 // Idealog
// The Idealog Blog
Auckland branding agency Redcactus picked up three gongs at the global Pentawards recently and it's celebrating another coup with the completion and publication of Col. Harland Sanders – The Autobiography of the Original Celebrity Chef for KFC.
2012-11-06 16:13:28 // Ben Fahy
// The Idealog Blog
| 1 comment
Metro is playing to its strengths and moving to where its audience is increasingly looking with the launch of Metro Eats, a new mobile app.
2012-11-02 11:46:54 // Ben Fahy
// The Idealog Blog
Speight's Gold Medal Ale remains our most popular beer brand by volume, but as the craft category grows and palates change, the brand has recently tried to become more craft-like and even branched out into – block your ears Southern Men – cider. So, in an effort to create a more cohesive family unit and ensure the flagship variety continues its reign, the brand has been given an overhaul by Dow Design.
2012-10-19 13:52:10 // Ben Fahy
// The Idealog Blog
The country's biggest home services franchise Green Acres turned 21 this year, and marked the milestone yesterday right here at Image Centre with an unveiling of its smart new contemporary look.
2012-10-12 12:02:20 // Design Daily Team
// The Idealog Blog
While BP spent a whopping $221 million on redesigning its look in 2008, Coca-Cola (recently named the world's most valuable brand) got its original iconic logo for free.
2012-10-10 15:23:00 // Idealog
// The Idealog Blog
Green is cool – but sustainability measures beyond the simple and cost-effective are being chucked into the 'too hard' basket.
2012-10-10 14:00:54 // Design Daily Team
// The Idealog Blog
| 1 comment
Farewell Natcoll, hello YOOBEE. From now on the design technology institute will be known as YOOBEE School of Design, in line with its sister business units.
2012-10-10 09:05:43 // Idealog
// The Idealog Blog
| 1 comment
Even sans Steve Jobs, consumers' emotional connection to his brand remains stronger than ever: Apple has gained six rungs in the ranks of Interbrand's 13th annual Best Global Brands report to take second place behind reigning champion Coca-Cola.
2012-10-09 13:08:22 // Idealog
// The Idealog Blog
| 13 comments
The Kiwi masses were whipped into a frenzy last month by Coca-Cola's announcement that it was looking for 50 new names to plaster on Coke bottles through its Share a Coke campaign and now it's voting time.
2012-10-05 13:19:29 // Peter Kerr
// The Idealog Blog
This is an argument that if we give ourselves a helicopter view of what we produce, and much more importantly how we produce, then we automatically link consumers with our farmers.
2012-10-04 11:38:46 // Kaleb Francis
// The Idealog Blog
It started out with a red hot branding iron sizzling on bare flesh. A name and marque was added. A tagline followed. Then the embellishments of colour, fonts and language.
2012-09-10 13:12:30 // Ben Fahy & Josh Martin
// The Idealog Blog
| 4 comments
British American Tobacco recently took the unusual step of launching an ad campaign to state its case against the plain cigarette packaging proposal and now it has launched the next phase of its campaign focusing on the issues it believes plain packaging could create for other New Zealand export industries.
2012-09-04 15:31:48 // Ben Fahy
// The Idealog Blog
It's a fact of life in New Zealand that we have to wait a bit longer for our movies and TV shows than other markets, and to try and remedy this national sense of FOMO (and perhaps limit the associated pirating), MediaWorks has unveiled a new sub-brand called Fast Four that trumpets the fact Kiwis will be able to watch some of their favourite shows on-air within a week of their world premiere.
2012-09-04 10:04:36 // Ben Fahy
// The Idealog Blog
The 'new Telecom' has taken the fairly brave step of opening itself up to the masses and launching a new website called whytelecom.co.nz that's part PR campaign, part customer service innovation and part public service announcement. And, in quintessential Telecom fashion, it's gone heavy on the animals.
2012-08-24 13:32:04 // Idealog
// The Idealog Blog
| 3 comments
While some companies like to rebrand every few years, it's been 25 since Microsoft had a shakeup. And what with the impending Surface tablet and Windows 8, 2012 seemed as good a year as any to do so.
2012-08-24 09:05:38 // Idealog
// The Idealog Blog
Tourism New Zealand's latest advertising campaign invoking the magic of Aotearoa has been unveiled, leveraging off the upcoming film The Hobbit: An Unexpected Journey and extolling the virtues of the real Middle-earth to would-be travellers.
2012-08-22 15:12:01 // Greg Williamson
// The Idealog Blog
| 2 comments
A handful of Kiwi exporters are leveraging 100% Pure for all it's worth – and the rest of us could learn a thing or two from them.
2012-08-21 10:24:41 // Ben Fahy
// The Idealog Blog
| 4 comments
Vodafone has played the exotic foreigner role for eons, but it's now entering patriotic territory with the all-out Do Your Thing Better brand campaign, fronted by Boy star James Rolleston.
2012-08-20 09:33:05 // Deirdre Robert
// The Idealog Blog
ASB's Moodulator, with Spotify and Saatchi & Saatchi, got Facebookers involved through leveraging the year's biggest event, the Olympics.
2012-08-20 09:16:48 // Josh Martin
// The Idealog Blog
| 1 comment
iKEMU, an Auckland-based online gaming platform, is merging the virtual and real, rewarding online players with real-life rewards for their efforts.
2012-08-15 17:04:45 // Idealog
| 2 comments
'100% New Zealand' has served this country well, but the government has plans to augment it with a new, broader 'New Zealand story' as part of a new push behind overseas exports.
2012-08-08 13:10:20 // StopPress Team
// The Idealog Blog
Tile Warehouse opened its doors in 1989 with two workers and a forklift, and 23 years on, has over 100 staff, 28 stores around the country – plus a shiny new brand courtesy of Publicis Mojo to "celebrate being New Zealand’s market leader".
2012-08-01 15:54:07 // StopPress Team
// The Idealog Blog
| 7 comments
As the seventh most trusted brand in New Zealand, with a bunch of classic ads under its belt and more than 184,000 Facebook likes, L&P enjoys a safe spot in our collective hearts. But sales were simply not matching the affection and loyalty the brand engenders. So the packaging has been given a spruce up by brand design specialists Dow Design in an effort to make it more contemporary and compelling for the younger generation.
2012-07-26 12:17:02 // Trey Ratcliff
// The Idealog Blog
| 14 comments
If you make awesome stuff, the internet will eventually find you. Social media is basically word-of-mouth, on steroids.
2012-07-24 15:39:52 // Design Daily Team
// The Idealog Blog
| 11 comments
Back in 2009 and 2011, we saw the first toilet paper dresses from Kleenex grace the runway at New Zealand Fashion Week. Students at fashion school NZ Fashion Tech in Auckland and Wellington were challenged to design and make a dress out of toilet paper, and this year Kei Ho, Kapi Fonua and Tanya Jeffrey are the lucky three finalists.
2012-07-23 10:22:13 // Design Daily Team
// The Idealog Blog
| 8 comments
Air New Zealand is going black for good, with its fleet set to sport a new livery from next year that was created in collaboration with leading Kiwi typeface designer Kris Sowersby and Designworks.
2012-07-23 09:57:55 // Idealog
// The Idealog Blog
| 1 comment
Porirua chocolate maker Whittaker’s has been voted New Zealand’s most trusted brand in the annual Reader’s Digest Most Trusted Survey, revealed in the August issue of Reader’s Digest New Zealand.
2012-07-17 13:40:29 // Design Daily Team
// The Idealog Blog
| 2 comments
It's a rare brand that can endure the test of time, and even then, there's usually a degree of evolution involved.
2012-07-16 15:45:02 // Design Daily Team
// The Idealog Blog
| 1 comment
How do you go about creating a brand for Antarctica? That was the challenge facing design and branding agency BRR when approached by the New Zealand Antarctic Research Institute (NZARI).
2012-07-03 11:19:34 // Design Daily Team
// The Idealog Blog
| 2 comments
Alt Group is a reliable deliverer when it comes to the prestigious international red dot awards, which honour top design trendsetters from around the world, and this year it's picked up a total of five red dots, including a sought-after red dot: best of the best.
2012-07-02 09:51:07 // Ben Fahy
// The Idealog Blog
After a hiatus from Kiwi TV screens as its big brother’s white cans took over during the RWC – and with DDB now as its lead agency – Steinlager Pure launched its new campaign yesterday during TV One’s Sunday Theatre.
2012-06-28 15:57:13 // Idealog
// The Idealog Blog
Toyota has held onto its number spot in the 2012 rankings of the best global green brands, but Johnson & Johnson isn't far behind and Danone (#9), Ford (#15), and Starbucks (#36) are rising fast.
2012-06-22 11:14:55 // Esther Goh
// The Idealog Blog
| 1 comment
Touch Compass, New Zealand's only professional contemporary dance company that includes dancers with disabilities, is setting out to challenge perceptions about dancing through its new brand, launching next week to coincide with its 15th anniversary.
2012-06-14 12:31:57 // Ben Fahy
// The Idealog Blog
The University of Canterbury, which has struggled to attract prospective students since the earthquakes, is pivoting and repositioning itself with a helping hand from local agency Designworks.
2012-06-11 10:49:01 // Idealog
The New Zealand Computer Society (NZCS) is shrugging off its old name and, from July 1, adopting the new moniker Institute of IT Professionals.
2012-05-30 16:16:42 // Ben Fahy
// The Idealog Blog
| 2 comments
Auckland-based dairy producer The Collective has embraced social media as its major marketing channel in an effort to better connect with its ‘herd’ and, in many cases, get them to assist with product creation – a strategy vindicated by its recent naming as the first and only New Zealand brand to feature in The Social Brands 100 list – "the authoritative ranking of brands leading the way in the social age” – coming in at number 57 ahead of brands like Dell, Groupon and Intel.
2012-05-21 09:56:28 // Ben Fahy
// The Idealog Blog
Very rarely does the medium get the message across and also have the ability to soak up grease, but OMD’s novel campaign for Fly Buys Visa that will see deep fried goods up and down New Zealand being wrapped in branded paper has managed to do exactly that.
2012-05-16 09:45:04 // Idealog
A year on from Shell's evolution into Z Energy (which was met with a mixed reception) the company says it's sitting pretty in the preferred brand stakes.
2012-05-02 16:45:45 // Esther Goh
// Idealog #39: workshop
More than just a cosmetic refresh, Wellington's Downstage Theatre has gone the full monty in its new incarnation
2012-04-27 13:20:39 // Idealog
// The Idealog Blog
Positively Wellington Tourism's city advent calendar was a smash hit last year, and it has drawn on those findings to create its latest digital marketing campaign – Welly Cable Chase.
2012-04-24 09:26:02 // Esther Goh
// The Idealog Blog
Droves of Kiwi tweeps and organisations from the NZ Herald to NZ Music Month have added virtual poppies to their Twitter avatars in honour of the RSA Poppy Day appeal in a movement reminiscent of the Twitter avatar blackout against the Section 92a copyright legislation, albeit with a much more positive spin.
2012-04-23 12:35:40 // Ben Fahy
// The Idealog Blog
When Kiwibank was launched in 2002, there were plenty of doubters. But, according to its new website, 804,221 customers have signed up to the bank in its first 10 years and to celebrate the milestone it’s launched a new campaign featuring a few other adventurous and industrious Kiwi 10-year-olds.
2012-04-16 09:47:08 // Idealog
// The Idealog Blog
| 4 comments
Trade Aid is bringing consumers and producers closer together this month with the help of instore touch screens.
2012-04-12 14:00:19 // Ben Fahy
// The Idealog Blog
| 2 comments
Tasti products are taking on a spiffy new look as the company celebrates 80 years of making bars and baking bits this year.
2012-04-12 08:48:49 // Ben Fahy
// The Idealog Blog
| 9 comments
Starring David Duchovny, McKenna's latest New Zealand campaign is chasing the 'urban bourbon' market.
2012-04-11 16:11:11 // Jack Yan
// The Idealog Blog
| 1 comment
We’re still hampered by politicians who cannot see past their own national boundaries or, at best, look at competing solely with a neighbouring nation.
2012-04-10 17:08:12 // Idealog
// The Idealog Blog
| 2 comments
New Zealand Pork has a brand new initiative underway targeting consumers via in-store and online activity, including Facebook and YouTube, drawing on the star power of chef Simon Gault.
2012-04-02 11:00:06 // Idealog
| 2 comments
Some of our biggest brands are also our most valuable, with Brand Finance naming Telecom, National Bank and Air New Zealand as New Zealand's top three most-valued brands.
2012-03-30 15:00:07 // Esther Goh
// The Idealog Blog
With some nimble tactics, NZ Merino has repositioned itself and created entirely new 'blue ocean' markets.
2012-03-20 15:40:19 // Esther Goh
// The Idealog Blog
| 2 comments
Internet Explorer is trying to reverse its fortunes with a new web campaign, The Browser You Loved To Hate.
2012-03-19 12:36:09 // Design Daily Team
// The Idealog Blog
Ice cream maker Ben & Jerry's in the UK has renamed its apple pie-flavored ice cream Apple-y Ever After. Why? To raise awareness about the importance of marriage equality, of course.
2012-03-07 10:26:46 // Idealog
The Ministry of Agriculture and Forestry is no more – come April 30, it will be known as the Ministry for Primary Industries encompassing all government work across the agricultural, horticultural, fisheries and aquaculture, forestry and food sectors, as well as biosecurity.
2012-03-05 15:35:51 // Design Daily Team
// The Idealog Blog
These days, it's almost a constant competition to see who can come up with the zaniest idea for a business card.
2012-03-01 09:59:44 // Idealog
The Inbound Tour Operators’ Council (ITOC) has revamped itself and is now known as the Tourism Export Council of New Zealand.
2012-02-24 14:31:42 // Idealog
Global integrated PR and communications agency Hotwire has rebranded its New Zealand operation Creo to bring it under the family name.
2012-02-15 16:16:29 // Siobhan Leathley
// The Idealog Blog
Wakatū Incorporation's food and beverage business arm has undergone a total makeover designed to boost exports, in particular to Asia.
2012-02-15 13:45:05 // Ben Fahy
Air New Zealand and its Aussie agency Host Sydney are showing a bunch of ‘Kiwi Sceptics’ what they're missing out on by tricking them into a trip to the other lucky country.
2012-02-08 15:06:17 // Design Daily Team
// The Idealog Blog
| 2 comments
The launch of the brand for personal brewery WilliamsWarn has won Studio Alexander a gold award in the international Graphis 100 Best in Design and will feature in the 2012 edition of the International Journal of Visual Communication.
2012-01-24 16:43:14 // Siobhan Leathley
// The Idealog Blog
Lemonade Design is by no means a newbie to the design game with several prominent clients including Eden Park, Jucy Rentals and Burger Fuel under its belt – so it’s no surprise the agency was the clear choice for cheeky new ice cream brand Holy Moly.
2012-01-18 15:00:00 // Vaughn Davis
// Idealog #37: now
| 9 comments
Vaughn Davis joins Kieren Cooney for a coffee and retrospective deconstruction of his 18 months in one of the nation's top marketing jobs.
2012-01-06 14:02:24 // Idealog
| 1 comment
It's been two years since the ill-fated iSnack 2.0 fiasco, but Vegemite is once again messing with its name.
2011-12-16 10:52:42 // Design Daily Team
// The Idealog Blog
Recently home to Tartuffe and currently hosting Auckland Theatre’s version of Roald Dahl’s The Twits, Queen’s Street’s new Q Theatre has well and truly established itself on the Auckland arts scene.
2011-12-15 16:08:19 // Idealog
| 4 comments
More and more companies are waking up to the imperative of social responsibility – but the golden age of the sustainability label is over, a report by London consultancy SustainAbility has concluded.
2011-12-14 10:40:21 // Siobhan Leathley
// The Idealog Blog
Ecostore's laundry detergent was the standout performer in a recent survey by Canstar Blue, beating big brands Persil, Reflect and Fab.
2011-12-08 17:22:34 // Cath Winks
// The Idealog Blog
| 4 comments
Kiwi startup Stolen Rum's product has been judged world class, and it’s got the requisite feel good back-story, but a cheeky guerrilla marketing campaign led by Pead PR hopes to put the brand name on everyone’s lips – including the spirit-making behemoth it’s competing with, Bacardi.
2011-12-07 09:55:39 // Ben Fahy
// The Idealog Blog
| 7 comments
If it was all about manvertising earlier this year, with the likes of Mantrol, Mammoth and Lion Red’s Manpoints all being launched around the same time, Colenso's new fully integrated campaign for Pepsi including TV, web, radio, Juice TV promo and even a brand ambassador, is probably closer to boyvertising.
2011-12-06 10:07:35 // Esther Goh
// The Idealog Blog
So says Kiwi Bacon, which is counting down the next two weeks with a Baconanza featuring such goodies as bacon wallets, mints, soap, shoes, and and lip balm.
2011-11-29 14:52:21 // Cath Winks
| 6 comments
Paper Plus has just cause for celebration – the wholly New Zealand-owned and operated group has gone from strength to strength over the last few years in a pretty tough market.
2011-11-29 11:10:09 // Sustain Team
// The Idealog Blog
| 1 comment
When it comes to sports brands, no two labels could be said to be asserting their green cred more than Nike and Puma.
2011-11-23 09:28:10 // Idealog
| 4 comments
The land of the long white cloud is officially the third strongest country brand in the world behind Canada and Switzerland, as judged by the seventh annual FutureBrand Country Brand Index (CBI).
2011-11-21 10:28:44 // Idealog
// The Idealog Blog
Look out for rapping hiphop hamsters coming to a screen near you – Kia's award-winning, music loving rodents are heading down under.
2011-11-07 16:07:50 // Ben Fahy
Celebrity chef, food writer, publisher and TV star Annabel Langbein is basically the Dan Carter of cooking. So it's quite a coup that Silver Fern Farms has signed her up to be its meaty ambassador for the new Fresh Everyday campaign.
2011-11-01 15:13:20 // Cath Winks
| 2 comments
The Herald’s TimeOut section has been reinvented as an interactive print product, leading APN to claim to be the first New Zealand publisher to launch an augmented reality app.
2011-10-27 21:59:31 // Kaleb Francis
// The Idealog Blog
| 1 comment
Brands are like people – and people want to socialise. So listen first, and respond last.
2011-10-25 11:05:37 // Idealog
| 4 comments
Expect to see more black planes gracing the skies – Air New Zealand has re-signed as a major sponsor of the New Zealand Rugby Union until 2015.
2011-10-21 12:02:29 // Esther Goh
// The Idealog Blog
It's not easy to get passionate about HR software, Sonar6 chief executive Mike Carden freely admits.
2011-10-19 15:20:12 // Cath Winks
// The Idealog Blog
Echoing the All Blacks’ heroics over the weekend, New Zealand’s Brandspank has walked away with a respectable bit of recognition at this week’s Australasian PROMAX awards.
2011-10-05 11:26:16 // Esther Goh
| 1 comment
Coca-Cola leads Interbrand’s 2011 Best Global Brands report for the 12th consecutive year – but it's Apple, whose brand value increased 58 percent, that is the top riser of the year.
2011-09-30 13:58:51 // StopPress Team
// The Idealog Blog
An entire New Zealand community has joined together to sponsor a national sports team in its quest for Olympic glory in what it's calling a world first.
2011-09-26 17:40:28 // Idealog
Trading cards are getting the Web 2.0 treatment in GrabOne’s first Facebook app, featuring 30 collectable cards emblazoned with the brand's aqua fan-created mascot, Gimme.
2011-09-20 09:36:51 // Ben Fahy
The new TSB campaign charts the journey of a man who has just fallen to Earth and does what anyone who has just fallen to Earth would do: question the principles of modern banking.
2011-09-14 16:28:15 // Ben Fahy
// The Idealog Blog
While at first glance the Fire Service and Hell Pizza might seem an unlikely pair, they've teamed up to put the ‘Don’t drink and fry’ message on more than a million pizza boxes.
2011-08-02 20:07:14 // Ben Fahy
| 1 comment
After the birth of the supercity and the lure of all those domestic and foreign visitors expected to hit the streets during the Rugby World Cup, Auckland's promotional efforts have been cranked up.
2011-06-24 09:25:00 // Vincent Heeringa
// Idealog #33: features
Everything is wrong with this business: wrong place, wrong product, wrong people. So what makes an entrepreneur, a chef, Jim Bolger and 31 of their friends think that Mt Cook Alpine Salmon will become a $60 million export success in the next five years? Vincent Heeringa investigates.
2011-02-23 13:06:39 // Sam Eichblatt
// Idealog #32: now
Nathan Goldsworthy’s self-assembled furniture is the first step in the designer’s move offshore
2010-09-15 16:24:44 // Design Daily Team
// The Idealog Blog
It’s all go for design agency Designworks with their plans to open their new office in the Garden City next month. The agency, of Air New Zealand’s speedy check-in terminals and Skycouch fame, will be building on the success of existing South Island clients like PGG Wrightson, AMI Insurance and Silver Fern Farms.
2010-09-03 15:05:26 // Dwight Whitney
// Idealog #29: export
Generally country of origin is just one of a number of factors people take into account when electing to buy or not to buy—but, okay, a ‘Made in North Korea’ tag may be an instant turnoff unless you love the Dear Leader.
2010-08-23 17:36:11 // Design Daily Team
// The Idealog Blog
Come late September, the Guinness enthusiasts among you will notice something different next time you order the famed deep brown beverage from your local pub. But don’t worry, it’s not the taste that’s been altered — just the design of the pint glass it’s served in.
2010-08-23 11:43:34 // Design Daily Team
// The Idealog Blog
Entries are now open for AWARD (The Australasian Writers and Art Directors Association) awards, and this year, the awards have expanded to include a raft of new categories including music video, applications, social media, environmental design, and branded content
2010-08-21 18:28:58 // Design Daily Team
// The Idealog Blog
After sharing the stage and banter with his son Otis, Dick took a moment to speak with us before he jetted off home. He tells us why he's converted to Facebook and discusses his artful inflection into the Rugby World Cup branding.
2010-08-12 10:55:04 // Design Daily Team
// The Idealog Blog
Christchurch design agency Plato Design have put in a repeat performance of last year, snagged the award for best ‘Creative Site at the Bizone Expo in Christchurch for the second time in a row.
2010-07-01 13:18:42
// The Idealog Blog
| 1 comment
Creating trust ought to be the leading task of designers right now - trust in products, trust in people and trust in the idea that change is for the better
2010-06-21 15:03:02 // Jonathan Ford
// The Idealog Blog
| 2 comments
With Kiwis enveloped in the warm, white glow that is the soccer world cup (or more precisely, the All Whites socking it to the world), we think this piece about South Africa's design future is quite apt. Jonathan Ford from Pearfisher takes us on a journey through South Africa's designscape. Originally published on the Dieline.
2010-03-02 11:11:11 // Matt Cooney
// The Idealog Blog :: The Idealist
If Quentin Tarantino had spent 20 years trapped in branding hell, his first film might have looked something like Logorama. The full version is a 16 minutes long, complete with car chases, a hostage crisis and an apocalyptic Los Angeles—check it out at the official website.
2010-01-27 10:31:48 // David MacGregor
// The Idealog Blog
| 1 comment
In the notoriously competitive and difficult to differentiate airline business, Air New Zealand invests in design and experiential marketing
2009-12-11 11:09:23 // Andy Kenworthy
// Idealog #25: guide
Why is a low-end Lexus more sought after than a top-of-the-line Toyota, given they are made by the same people? Why do you feel all international and summery when you drink Sol and staunch when you drink Lion Red? It’s because everybody judges a book by its cover.
2009-11-20 11:42:50 // Stephen Jewell
// Idealog #24: features
When Bruce Ferguson took his big-splash events business to the UK, he arrived alongside a less welcome visitor: the recession. A year later, the recession is still there—but so is Ferguson, and he’s finding a ready audience for his outrageous stunts and extravaganzas. By Stephen Jewell.
2009-09-25 08:57:33 // Mike Booker
// Idealog #23: celsias
| 1 comment
Johnny Rotten once mocked the Queen; today he saves his sneer for New Zealand butter. Our key export markets are increasingly in the grip of environmental and social activism, led by a virtuous circle of consumers and supermarkets. Some Kiwi exporters are on to this rapidly growing and mutating phenomenon. Others, Mike Booker discovers, haven’t a clue.
2009-08-17 08:50:01 // Deirdre Robert
// Idealog TV
| 1 comment
Pentagram’s Harry Pearce discusses his passion for mixing his creative work with human rights project Witness. Then there’s the conversation he had with Te Radar involving Spike Milligan and gravestones.
2009-08-16 22:29:27 // Deirdre Robert
// Idealog TV
Paul Soong from The Church talks about the permanence of Semi-Permanent and why it’s important to nurture upcoming creative Kiwis
2009-08-16 20:22:26 // David MacGregor
// The Idealog Blog
Sanky, founder of AllOfUs an innovative interactive design firm in London, explains how a 10-year-old can get inside Einstein's head.
2009-08-15 08:49:26 // David MacGregor
// The Idealog Blog
| 1 comment
A slightly surreal experience with an advertising guy who acts like an artist … or should that be an artist who acts like an advertising guy?
2009-08-07 12:59:25 // James Hurman
// Idealog #22: features
| 3 comments
Nobody believes business anymore. So who’s in control of your brand? It’s all of us. Here’s how the truth has been democratised, distributed and Google-optimised. It’s goodbye to the mass message and welcome to The Conversation.
2009-06-05 09:28:42 // Andy Kenworthy
// Idealog #21: features
Kiwi golfer Michael Campbell has nurtured hopes of morphing into a global sports brand ever since he beat Tiger to win the 2005 US Open. It hasn’t happened yet. Andy Kenworthy spoke to Cambo about what could be the toughest challenge of his career. Plus Amazing Race host Phil Keoghan talks about his Enzed brand endeavours.
2009-05-23 15:05:06 // Lauren Bartlett
// Idealog TV
| 1 comment
Shape your brand one tweet at a time, says social media expert Juliette Powell. You can kiss us if you want, Juliette.
2009-05-21 23:39:44 // Vincent Heeringa
// The Idealog Blog
| 26 comments
How did 100 talented entrepreneurs pick an idea only Murray Hewitt would think is cool?
2009-04-24 09:40:36 // Amanda Cropp
// Idealog #20: features
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New Zealand pitches itself as a tourism hotspot—the world’s adventure playground, pure, clean and green. But when it comes time for our guests to leave, what do they have to remember us? By Amanda Cropp
2009-02-16 10:28:52 // Vincent Heeringa
// Idealog #19: features
| 2 comments
When four old mates got together and started drinking french water, it got them thinking: why? Six years later their Antipodes brand is pioneering a premium glass-bottled water from new Zealand to the world, but it would never have happened without five inspired errors. By Vincent Heeringa
2008-11-14 12:05:23 // Lauren Bartlett
// Idealog #18: features
A chance meeting in the depths of the Pureora forest between a Dutch traveller and a Fijian brewer could make a decent a-man-walked-into-a-bar joke. Instead, the meeting led to a business exporting a uniquely New Zealand beer. Lauren Bartlett reports
2008-10-15 15:00:28 // Francis Farrelly & Michael Beverland
// Idealog #17: workshop
Apple, Icebreaker, Fisher & Paykel, Dyson, Formway … it’s design that lifts these companies above the ordinary. But how do you encourage your company to become design-led?
2008-08-22 10:27:29 // Michael Beverland
// Idealog #16: workshop Lord of the Rings brought Kiwis together. Mothers give Edmonds Cookbook to children leaving home, and Buzzy Bee is a Kiwi birthright. Why are these brands so enduring? The secret is authenticity—a rare realness in a world of global brands. Authentic brands do seven things well
2008-08-15 11:35:20 // Vincent Heeringa
// Idealog #16: features
Kevin Roberts: is he God or just a good talker? Vincent Heeringa talks to the world’s most irrepressible optimist and New Zealand’s biggest booster about love and rugby, blue as the new green, snail porridge and the new simplicity. Plus the Eagle vs Shark quiz
2008-07-18 12:15:32 // Amanda Cropp
// Idealog #16: features
Amie Nilsson’s Merino Kids business is growing faster than her own brood. She tells Amanda Cropp about ambition, innovation, sleepless nights and the cut-throat world of design for the under-fives
2008-05-16 10:35:57 // Jehan Casinader
// Idealog #15: features
New Zealand has the fastest-growing fair trade market in the world, but as corporates like Starbucks catch the Fair Trade bandwagon, savvy advocates of ethical consumerism can see a day when the goodwill is gone. By Jehan Casinader
2008-05-09 11:52:53 // Mic Dover
// Idealog #15: features
Finally we’re as well-known for our wine as our sheep. Fitting then, that the old Bankhouse Sheep Station is now home to a new kind of Kiwi winemaking. Mic Dover meets the Winemakers of Ara. Plus the dirt and the brands
2008-03-20 15:56:11 // Simon Young
// Idealog #14: workshop
Facebook, Bebo, Linkedin … what’s the big deal? If markets are conversations, social networks are the biggest markets around. Here’s how (and why) to get involved, without getting in the way. Plus the birth of Bebo, brewing social alcohol and the history of social networking
2008-02-08 11:09:32 // Gena Tuffery
// Idealog #13: features
Like it or not, the landfill economy is coming to an end—and New Zealand needs to get real. Gena Tuffery uncovers the Kiwis who are doing us all a favour and living up to our undeserved reputation. Just don’t use that ‘G’ word. Plus: follow these leaders, the view from London and the life in post-peak oil times
2007-11-23 10:40:53 // James Hurman
// Idealog #12: features
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Traditional marketing is all talk and no trousers. Your customers don’t care what you say, they want to know what you do. James Hurman makes the case for more walk and less talk
2006-07-06 00:00:00 // Eleanor Black
// Idealog #4: features
| 2 comments
Tanya Thompson’s transformation from ‘waif-like graffiti artist to mini-corporate’ has some predicting that it’s just a matter of time until she has her own fashion empire. Thompson—better known as Misery—is turning her cute-but-creepy creations into a global business. By Eleanor Black
